We were recently approached by a tenant who leased space in a large commercial complex. His problem was that his space was located in the rear of the complex and many of his customers could not easily find him. He decided that a monument sign positioned in the front entrance with his logo and a rear pointing arrow would be the right solution. Unfortunately, this would require landlord approval and a trip downtown to determine if such a monument sign would be permitted. An alternative and more affordable solution would be to strategically position a wrapped or partially wrapped vehicle near the front entrance. The vehicle could be used to brand the business and could also be used to advertise the product and service offering. The vinyl graphics could also include a map insert of the complex with the exact location asterisked or highlighted in some way. The beauty of this solution is that it is multifaceted. It uses drivable billboard advertising along with a way finding solution for a business located in an obscure location within a larger commercial complex. The solution also does not require landlord approval or any potential local or city permitting issues. At SignWorks we try to think outside of the box and provide our customers with viable alternatives and solutions to even the most complex problems. Call us at 510-357-2000 to schedule your signage problem solving session!