Ever thought of combining a mobile billboard with truck-side advertising and of adding motion? Well if you had you would be one of the pioneers of Motional Advertising. Both billboards and truck-side advertising mediums are known for their ability to deliver messages to specific target audiences within well defined demographics. This street level presence is very difficult to ignore. ___________________________________________________________________________________ Outdoor media reaches customers who are more difficult to reach because they are only lightly exposed to newspaper or local television news and radio campaigns. The fact is that only one in three Americans reads a daily newspaper. Yet almost every American travels in a vehicle as either a passenger or driver each week. Consequently, advertisers are capitalizing on the opportunity to reach consumers on the highway and on busy city streets. Unlike outdoor media stationed at a specific location, a mobile billboard allows the advertiser to take the message to the selected audience at a designated time. Just envision football fans viewing sports drink campaign on a vehicle circling the stadium parking lot before and after the game. Truck-side advertising is thought to significantly increase brand awareness over and above traditional print, broadcast and other outdoor (stationary) advertising. In fact, a study by Product Acceptance and Research, Inc. (PAC) confirmed that implementing a motion display actually doubled sales when compared to a static display. Mobile tri-message display trucks are here to stay and at a much lower price than traditional media. Often, these trucks can be operated in areas where zoning regulations restrict billboard advertising. With the addition of motion, whether it's in the form of scrolling signs or video messaging, we are sure to see more movement with this form of advertisement!