It started with wrapping boats for tournaments but it is now evolving, in true NASCAR fashion, into a significant advertising medium for corporate sponsors. In fact, professional fishermen have discovered they can do more than have a sportier boat – they can actually make money! The professional fisherman with sponsor advertising is quick to make repairs to his boat wrap before the start of the season to ensure the sponsor is happy and that he continues to receive the advertising dollars.
Some fishing tournament organizers actually mandate that the fishermen have their boats wrapped as a condition of tournament entry. As such, sponsors receive national television exposure to millions of television viewers. Even amateur fishermen are now wrapping their boats based on modeling the behavior of the professionals. One of the major boat manufacturers wraps at least 100 boats each year for tradeshows, tournaments and other events.
Whatever the reason, boat wrapping is catching on like wild fire and there has been a surge in consumers having their personal boats, cars and trucks wrapped. If you own a boat, airplane or RV and you’re thinking about dressing it up for the season, call the folks at SignWorks at 510-357-2000! Our design staff and master certified installer are sure to do an excellent job for you.
