Window and storefront lettering allows retailers to communicate effectively with their customers. It can be used to tell customers simple things like your hours of operation or, when punctuated with a logo and company name, used to establish a brand identity. The optimal sizing usually follows the 80/20 rule meaning that you should multiply the total width (whether it's a glass door or full window) by .8 to determine the optimal size. The size you choose is important because if the lettering is too small your customers will be unable to read it from a distance, and if it's too large it will look over done and out of place. ____________________________________________________________________________________ Although vinyl lettering and decals are considered permanent signage and lasts as long as the glass, the fact is that vinyl lettering and decals are removal which is an added plus. This flexibility allows the retailer to change or update hours of operation if they change, as well as make subtle changes to the messaging in the event that the previously referenced product offering expands or contracts. Vinyl lettering can also be used to highlight a special promotional offer. Working with the design staff at SignWorks and assessing our extensive font library means that you can have a unique lettering look that lets you and your business stand out!