The process of getting a sign made is relatively simple, however, making sure that the sign is effective and positively impacts your business' income and contributes to the bottom line is a different story. There are many types of signs and sign designs so it is very important to understand the types of companies, signs and services available from the sign company you select. There are many kinds of sign companies and many types of signs. Plus, the level of services offered can vary drastically. For example a full service company offering complete assistance with your business sign will come to your location and do a complete survey of your needs. They may even perform traffic or readership surveys to assist in understanding and predicting the return you'll realize on your sign investment. They may analyze your building, understand the city's ordinances and codes, and obtain the necessary building or other permits for you. They may also help you select the type of sign that will work best for your business, while working within your budget. They will design, build and install your sign, as well as provide ongoing maintenance and sign service. In some cases there may not be a full service sign company in your area, or you may choose not to use a full service for a variety of reasons, including the cost. You may opt to perform some of the services yourself or to hire the appropriate professionals. Some sign companies will choose to specialize in specific types of signs, so if you're not working with a full service company be certain to research the city ordinances to determine what types of signs are allowed at your business location. There are five primary functions most sign companies will be able to perform. These are: • Sign Design • Permitting • Manufacturing • Installation • Sign Maintenance We will review these topics in more detail in a follow-on article.