Many companies by virtue of the type of business they are in, operate a fleet of vehicles. It doesn’t matter if the fleet is large or small, or if the vehicles themselves are passenger cars, vans, utility trucks, box trucks or semi’s. The vehicles can be put to work not only in delivering goods and services, but in delivering advertising in a very cost effective manner when compared to traditional mediums like print, radio and television.
What’s most important is that this fleet of vehicles can be used much like a blank canvass to create and deliver the company’s unique message about the products and service it offers, and to create brand awareness and identity. The vehicle graphics could reflect a premium quality masterpiece that will deliver the company message as part of a long term branding strategy using specialty vinyls and custom graphics and messaging. Alternately, the campaign could reflect an economical short term campaign using inexpensive simple vinyl lettering to deliver a message about a special shorter term promotion of some sort.
At SignWorks we are skilled at fleet graphics and can work with you to create that branding masterpiece or to help you develop a cost effective vehicle lettering strategy for every day use or shorter term promotions.
