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Hayward, CA

Signage Education: Way-finding Signs

BY: CHERYL ARCHER, SignWorks Inc.

Way-finding is best described as the process of using spatial and environmental information to find our way in a building or group of buildings. It can also be defined from the standpoint of the designer and client seeking to establish or improve the function of a particular environment. The way-finding design is the process of organizing spatial and environmental information to help users find their way. It should not be considered a separate or different activity from traditional “signage design”, but rather as a broader, more inclusive way of assessing all the environmental issues which affect our ability to find our way. Many of the new “way-finding” principles have been practiced by designers for years, but have now been named, quantified, and wrapped into more comprehensive methodologies as part of the design process.

It should be noted that, although signage has been the most common solution to way-finding problems, that the design and associated signs must address problems that could be operational, organizational, nomenclature, staff direction-giving, or the building itself. Visual dominance of entrances, definition of public space from private space, the ability to visually separate one functional zone from another, all play an important role in being able to navigate a particular space.

The naming, numbering and general organization of the parts of a building is a critical, organizational aspect of a good wayfinding plan. Floor numbering, dedicatory names versus common names, departmental names, stall and room numbering must be carefully considered when preparing message lists for use on signs and published brochures. Clear, logical hierarchies must exist to help users remember and use the nomenclature. Symbols, identity, and foreign language can also play an important role.

People using the environment bring with them unique abilities, limitations, and memories about navigating which must be accommodated by the overall way-finding strategy. The special needs populations, sight and mobility limitations, and whether the facility is entirely new or a revision to an early facility must be taken into account. ESL groups, cultural and ethnic minorities, and the elderly must all be able to use the facility with a minimal assistance.

Related graphic devices such as wall and floor graphics, strategic placement of sculpture, art programs, and computerized information kiosks are all potential elements in a successful way-finding plan. At SignWorks we can help you to develop a way-finding plan that is second to none. One that includes state-of-art signage and artist design flare that compliments and enhances your environment.

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“Best Sign Company in Hayward, CA”

Top Rated Local Custom Sign Shop / Store / Business / Company

Alameda County: Hayward, Oakland, San Leandro, Castro Valley, San Lorenzo, CA

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CHERYL ARCHER

SignWorks Inc.

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1526 West Winton Avenue,
Hayward, CA 94545, USA

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1526 West Winton Avenue,
Hayward, CA 94545, USA

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ABOUT THE AUTHOR

BIO: SignWorks is a local woman-owned sign company serving the San Francisco East Bay Area. We provide virtually any sign imaginable whether it’s used to brand your business, direct traffic or ensure safety. Originally located in San Leandro, SignWorks is currently based in Hayward, California. SignWorks is a full service custom business sign design, fabrication and installation company in Hayward, CA

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Signage Education: Way-finding Signs