Local expert gives small business marketing advice
Attracting new customers to your business is essential for new companies, small businesses and businesses which are struggling to grow. Many small business owners are masters in their field, but if it’s their first foray into business ownership or if they haven’t had much experience in marketing then it might be difficult to get their business and its products or services in front of the right people.
Luckily, there are simple ways to ensure your message is being heard which can be done easily in-house. Also, it’s important to know when outside assistance is needed and what makes a good marketing partner.
I am a business coach based in Tampa, Florida, and I have had the privilege of working with companies of all sizes and industries in Tampa, Gulfport, Clearwater and all of the surrounding areas.
As a business coach, it’s my job to learn the goals of the ownership group and then use my expertise in the business world and in the local market to help them reach those goals. Today, we’ll be covering a few proven tips for small businesses who need to increase their reach through effective marketing.
Know Your Market
The first step in effective marketing is to understand who you are marketing to. This might seem simple, but you should know who your target customer is and learn the habits of a typical client of your business. It makes sense to even ask your clients where they shop, what activities they like to do, where they live and more. When you know this information, you can take steps to get your message to the right places. Small businesses often have limited budgets, and while it’s great to cast a wide net, you should be targeting the right areas with each marketing dollar you spend.
Get Creative
Everyone has some thoughts on what marketing is. A TV ad, billboards, print media, online ads and more are all great marketing avenues and can be profitable, but thinking outside the box can be beneficial for small businesses. For example, if you provide a service such as landscaping, a vehicle wrap on your company trucks will be seen many more times than a static billboard but for a fraction of the cost. There are always ways to get the word out, so thinking outside the box can be beneficial.
Choose the Right Partners
As a small business, you likely can’t afford to hire a person just to do marketing. Since this is the case, it might make sense to partner with a company who can improve your reach. When doing so, you must ask the right questions to determine if they can help your business grow and provide solid ROI. Learning their capabilities, strategies and asking for case studies are all good ideas when evaluating a marketing partner.
If your business is looking to improve its reach, a local business coach can also be helpful. Since I have worked with numerous small businesses in the area, I can be a resource to owners. Give me a call or fill out the form on my website today to learn more about my marketing services for small businesses.
