Trade shows are an integral part of running any business. Successful marketing can’t always rely on social media and other online channels. Bricks and mortar retail stores, in particular, can benefit from attending trade shows. Sign World companies can produce the whole range of trade show signs, and help you put on the best exhibition you can.
Preparing for a trade show takes a lot of time and energy. The trade show organizers will offer you either a shell scheme or a space only. Either option will still need to be populated with color graphics, using banner stands, popup displays, flags, and/or banners. You will also need to have at least one small counter in the corner for staff to attend to visitors. This counter should display your brand, so that everything looks consistent. Putting some thought into your trade show stand really pays off by ensuring it stands out from the competition.
Popup displays add dimension to your trade stand. They can be curved or straight, large or small. They will be decorated with full-color graphics and text showcasing the products you sell. Core values and your mission statement can be highlighted through the use of slogans and taglines. If you’ve hired a shell scheme then this will give you a lot of wall space to fill. Wall displays can be printed onto vinyl and either adhesive wrapped or held in place with Velcro.
Your retail store will be represented at the trade show along with dozens, perhaps even hundreds, of others. Using professionally designed full-color graphics will turn heads and draw more people to your stand. If you have a sample of your product range set up in the stand, visitors will be able to browse in comfort and get a better idea of what your store sells. Think of your trade show stand as a microcosm of your retail store. The more visitors to you get to your stand, the more sales you are likely to achieve back at your store.
If you have a trade show coming up, get in touch with your local Sign World contractor. They will help you design a stunning trade stand that markets your brand to the thousands of visitors that attend the show. For banner stands, popup displays, vinyl wall graphics, flags and banners, make Sign World your first choice.
Written by: Vision Visual Custom Signs & Graphics Studio
