Why Rebrand Your Business Sign?
Rebranding is more than just a logo change; it’s about relevance, new customers, and a reinforcement of your brand identity. Your signs play a huge role in this process, and they need to be updated to reflect the new brand message. Whether refreshing your look or expanding your business, updated signs can make all the difference.
Key Reasons for Rebranding:
- Outdated Design: A new, fresh sign will keep your business looking current.
- New Branding: If you have updated your logo, colors, or name, your signs should reflect this.
- Location Change: A change in location is also a great time to upgrade the sign.
- Increased Visibility: A well-designed sign attracts more customers.
Choosing the Perfect Type of Sign for Your Rebrand
Not all signs are created equal. Different styles of signs will serve best depending on what type of business you have and where.
Common Sign Options for Rebranding in Business:
- Channel Letter Signs: Lighted letters that give a very professional and striking appearance, best for storefronts.
- Monument Signs: Perfect for those businesses that want to make a bold statement at street level.
- Lobby Signs: This is a high-quality wall sign that repeats your brand inside your business.
- Window Graphics: This is one of the most affordable ways to put branding elements onto the surface of glass.
- Pylon Signs: This variety of signs fits excellently well for those involved in shopping or lying along main roads.
If you’re unsure of what type is most suited to your needs, consult a sign expert to select the best solution for you.
Material Choices Matter
The materials used will determine the durability and appearance of your sign. Here are a few top choices:
- Acrylic: Sleek and professional, generally used for indoor signs.
- Aluminum: Light, resistant to weather conditions, and hence appropriate for outdoor signs.
- Vinyl: Very versatile, a bit more budget-friendly; great for temporary or promotional signs.
- Dibond: An aluminum and polyethylene mixture where it is durable and has the appeal of a polished finish.
Your material selection will be based on things like climate, durability, and maintenance.
Installation & Compliance Considerations
Before installing a new sign, there are a few things that have to be considered:
Permits & Regulations
Many cities have sign regulations for size, lighting, and placement; so does Cedar Park. Always check with local guidelines before installation to avoid potential fines.
ADA Compliance
If your sign provides directional or informational content, then it likely also needs to meet the minimum ADA (Americans with Disabilities Act) standards for accessibility to all customers.
Professional Installation
A poorly installed sign can become either unsafe or even unnoticed. Georgetown Sign Company provides experienced installation, ensuring that your sign is safely attached and placed in the most favorable position.
Let’s Get Started Rebranding!
At Georgetown Sign Company, we provide custom sign solutions to perfectly suit your brand’s identity. We can help you with storefront signs, monument signs, window graphics, and virtually any other type of sign you envision for your enterprise.
Call us today to set up an appointment and get the rebranding process underway.
