Even in cities where selling hotel rooms doesn't seem like a challenge, it is important to make sure your hotel is at the top of a tourist list. Channel letter signs can help with this, as they are an excellent addition to your building inside and outside. Here are a few of the reasons why. Easy to Spot More than anything, your hotel needs to be seen. Channel letters are one of the best ways to accomplish this due to their bright nature and unique look. They can be shaped to the name of your hotel and the logo can go alongside this. This is especially important if your hotel is located in a busy resort area. Instant Recognition  Especially if your hotel is not part of a large chain it's important to make sure guests know your name and the fact that you are a hotel from first glance. Channel letters can help with this by displaying your name proudly. Ultra Durable Channel letters are made from heavy-duty materials like aluminum and acrylic. This helps prevent rust and fading while staying in place during rough weather. Energy Efficient  Channel letter signs use LED lighting, which is brighter and uses less energy than old-style light bulbs. They also don't need to be replaced as often due to their long life span. This is an easy way to make sure your hotel is eco-friendly. Versatility Channel letter signs work well for many locations in an ass out of a hotel. Having a large and bright one on each side of the hotel outside makes it much easier to see. While inside, adding one behind the front desk helps with branding and also gives the lobby a very elegant feel. Types of Custom Channel Letter Signs Front-Lit Channel Letters Front-lit channel letters are the most common type of channel letter sign. They have the lighting element facing the front to illuminate the acrylic face. This is the style of sign most commonly seen on the building's exterior with the name of the business and sometimes this logo. Reverse-Lit Channel Letters Reverse-lit channel letters, also known as halo-lit or back-lit letters, as they sound, are the opposite of front-lit letters. They have light shining out the back and against the wall. It produces a cool "halo" effect around each of the letters. Combo-Lit Channel Letters Combo-lit channel letters combine the features of both front-lit and reverse-lit signs. These signs have LEDs that shine out the back and the front of the letters. Open Face Channel Letters Open-face channel letters do not have an acrylic face, leaving the internal lighting exposed. Typically, these signs use neon or LED tubing to create a retro or vintage look. Georgetown Sign Company has Hotel Sign Services Give your hotel signs the lift they need by adding custom channel letter signs or giving your current ones a refresh. Give us a call today to see how we can help.