Are you on the fence about investing in full or partial vehicle wraps for your business? Keep reading to learn why this promotional tactic is a good idea and which style will work best for you.
With rapidly increasing competition, keeping your company relevant, boosting sales and attracting and maintaining customer attention are becoming more and more challenging. Now more than ever, companies need to invest in multiple marketing channels to spread their brand’s message and make them truly stand out from their competitors. This means using both physical and digital marketing mediums to increase visibility and recognition amongst the target audience. A simple marketing strategy that has proven to outrank other traditional promotional tactics is fleet wrapping.
What Are Fleet Wraps?
Fleet wraps are bright, vibrant graphics on cars, trucks, and other vehicles intended to advertise a business. They can be customized according to your brand’s aesthetic and designed to display important brand information like the slogan, contact, email, store locations, and website details. The wraps are constructed by graphic designers on computers and then printed on heavy vinyl sheets. They are then cut into custom shapes and adhered to a vehicle of your choice.
One of the most significant advantages of fleet wrapping is that this promotional tactic can be employed anywhere at any time. Unlike static and immovable banners that can only advertise your brand in one specific location, fleet-wrapped vehicles can move around targeting multiple parts of your city, county, and state. Even if the vehicle is parked, the vibrant colors and designs will entice locals passing by. Business owners must decide between two fleet wrapping styles depending on their budget, requirements, and business demands.
Full Fleet Wraps
Just as the name states, a full wrap encases every aspect of your vehicle from the sides, doors, and trunks to the rear, hood, and windows. Although it is more expensive, most business owners opt for this style as it offers a more seamless and cohesive finish. Full fleet wraps also last longer and allow you to transform your vehicle to match your brand’s color scheme and aesthetics. It essentially makes your fleet look like a mobile billboard, catching the attention of locals, pedestrians, and passing motorists.
- Pros:Seamless coverage, more design space, and long-lasting
- Cons:Pricey, lengthy installment procedure, and high maintenance
Partial Fleet Wraps
Partial fleet wraps utilize a series of cut-up vinyl decals and adhere them to the vehicle’s key locations, including the hood, roof, trunk, and sides. Depending on your budget and design, the wraps can cover 25%-75% of your fleet. Partial wraps tend to be more cost-friendly than full wraps, require less upkeep, and can be easily altered if you need to update any business information. They also help display and integrate the original color of your vehicle into the design. If you’re starting your business journey with a modest budget and are uncertain if your brand image, slogan, or logo is permanent, opting for partial wraps is in your best interest.
- Pros:Relatively inexpensive, allow original vehicle color to show, and easier to update or change brand information.
- Cons:It can look unfinished, appear low quality and provide less design space.
Fleet Wrapping by Liberty Hall Sign Company
If you’re currently searching for a reliable company to help guide you through the process of fleet wrapping, Liberty hall Sign Company has got you covered. Our team of trained professionals has years of experience in designing and installing unique fleet wraps that can best represent the individuality of your brand.
