Are you sure you’re using all possible channels and tools to market your business? Take a look at how post and panel signs can help improve your brand image.
If you’re looking for a versatile yet economical sign solution for your business, post and panel signs are an ideal option for you. They’re among the most popular business signs that are frequently used on storefronts and shopping centers for advertising purposes. If you go for illuminated signage options, they’ll greatly improve the visibility of your shop or outlet. Let’s find out ways in which post and panel signs can help you.
Build Up Brand Awareness
Post and panel signs are a great solution to build your brand awareness. They ensure a better exposure of your brand to people, who will then be more likely to remember your brand, find your location easily, and trust your business. However, to achieve these goals and ensure that your signage is effective, they must strongly relate with your brand. Use the colors, logo, size, shape, and everything to effectively communicate your brand message.
Multiple Applications
Besides storefronts, there are many other applications for post and panel signs. You can use them as directional signs on your property, Illuminated box pylon signs at strip malls, business directories, pole signs, and more.
If you own a rental property and there are vacancies, you can communicate that using post and panel signs. The same applies to educational institutions that can leverage post and panel signs to let people know that they’re accepting admissions.
Provide Simple Directions
Difficulty to find your business or store can be a big turn off for potential customers. If your office is located in a large building with multiple office settings, you can use post and panel signs to help your clients find you. These signs are extremely helpful for people who’re visiting your business for the first time.
Offer Tremendous Personalization
Since post and panel signs come with a wide range of colors to choose from, you can easily incorporate the colors that match your brand. Whether you choose aluminum or wood as your sign material, they can be easily painted. Also, because it can be used for numerous applications, there are a lot of shape options to choose from. While basic geometric shapes are available, you may even want to select a custom marker.
Furthermore, post and panel signs allow you to manipulate the font size on them. When you need to incorporate too much information on a sign, the lack of space can force you to use a smaller font, which can undermine the effectiveness of the sign. Post and panel signs allow you to use a mix of different fonts so that you can highlight certain information on the sign. For instance, you can use a larger font for your business name so that it stands out from the rest of the text.
