Do you want to display your brand to customers in an appealing way? Here are all the benefits that you can avail using custom channel letter signs!
Channel letters are 3D letters used to create signage for businesses. They are different from other types of signs as each letter is placed individually next to each other on a building to spell the business’s name. Due to their three-dimensional design, the letters protrude from the mounting surface, catching passersby’s attention. These letters are commonly used at shopping malls, retailers, restaurants, bars, medical buildings, etc.
If you’re considering using one, you’re on the right track. Below are some of the benefits you can get from this unique and useful piece of signage.
- Cost-effective and Cheapest Way to Advertise Your Company
Simple or LED-illuminated custom channel letter signs can attract thousands of regular and potential customers through repeat impressions. They can motivate consumers to come inside your store when placed at a reasonable distance. All these benefits are gained at a fraction of traditional media costs, and you don’t have to replace or maintain them regularly.
It is a common goal among businesses to keep their costs down. Since channel letters are not very expensive and, more importantly, they act as a one-time investment, they provide the perfect opportunity to save some money.
- Environmentally Friendly and Efficient Energy Use
The use of LED lightingover traditional ones such as neon and fluorescent consumes less power and is more eco-friendly due to their lack of mercury and lead. They also use a lower voltage transformer and have a lifespan of at least 100,000 hours. Since they are made from rust-proof stainless steel or aluminum, they are incredibly durable, which means you won’t waste materials by replacing them often.
The eco-friendliness of using LED as your primary source of illumination can help when applying for a business permit. Moreover, if you are looking to support the Go Green initiative, this is one way to do so as well.
3. Boost Brand Image
Custom channel letter signs do more than communicating a message. They also carry intangible elements that make up a brand and give it a boost. Therefore, they should be friendly, inviting, playful and fancy to attract the right crowd and talk about the business’s vision and attitude.
The best part about customized channel letters is that they can be matched to your brand depending on your business needs. Here’s an array of options to modify from when customizing your own signage:
- Logo
- Color
- Size
- Font
- Mount (building or raceway)
- Fabrication (aluminum, steel or plastic)
- Illumination (neon or LED)
- Lighting direction (face lit, open face, reverse-lit, front/backlit)
Hire a professional sign company!
Now that you know some benefits of custom channel letter signs, get them today to reflect your brand in the best manner possible.
