Read this article to find out how to make the most of your directional signs.
So, your business has already taken off. The products and services you provide are used and appreciated by numerous people. Furthermore, a large number of people visit your business on a daily basis. But every time they visit you, they tend to get lost, and a lot of time is wasted before they can get what they want. This is where directional and navigational signs come in. They help your customers find their way and not get lost on your property. In the following paragraphs, we will let you know how you can make the most of your directional and navigational signs.
Place Them Where the People Are
It is a no-brainer that you would place your directional signs where they can be easily seen by all of your visitors. Therefore, the best place to install these signs is the main entrance of your workplace. However, unfortunately, many people don’t know where to place their signs. For instance, some people place their restroom signs hardly 5 meters away from the rest room itself. Similarly, the sign for the conference room where internship interviews are to take place is often installed right outside the conference room. Such mistakes defeat the purpose of your navigational and directional signs, and a lot of time is wasted before people can reach the place where they want to be.
Be Bold With the Design
Simplicity is definitely good, but your directional and navigational signs should be bold and visible from afar so that people can’t miss them. The colors should be bright and there should be a good contrast between the background and the text. The background should be bright in color, while the text should be dark, and vice versa. This way, your signs will be noticeable even from a distance and serve their purpose.
Use Arrows Wisely
Arrows are one of the most crucial components when it comes to directional signs. Therefore, they should be placed strategically. Sometimes, arrows are placed in a manner that is extremely ambiguous. It is very important that you don’t leave any room for misinterpretation. Be as clear as possible.
Think of the Audience
To benefit from your directional and navigational signs, you must keep your audience in mind. Put yourself in their shoes before you install these signs. You have to make sure that the signs are in their line of sight. For example, if you place them overhead, they may not see the directional signs. Hence, it is better to go for floor level signs rather than overhead ones.