Local Direct Mail Printing Services Available
If you are looking to target a specific audience, region or market with your campaign, direct mail offers a way to pick a location and send your message right to their doorstep. Direct mail is a time tested marketing method, and can help create a great deal of fast interest in your product, cause or campaign.
Our print shop has helped people with direct mail and many other printing needs for many years, and we are proud to be a trusted partner for businesses and individuals all across the East Bay Area. With an expert staff and state of the art equipment, we can handle any printing or branding needs.
While direct mail is a popular service, many people don’t understand how to get started with a direct mail campaign. We’re here to help from start to finish, and this article will address some of the most common questions we get regarding direct mail campaigns.
How Does Direct Mail Work?
Direct mail is delivered by the US Post Office, so they are paid for the postage and the amount of postage charge is based on the number of pieces of mail you send. Rather than selecting specific addresses to send direct mail pieces to, you pick from predetermined mail routes. You can select as many routes as you want, and the routes you select should correspond with your target market. Once you select the date for the mail to run and your desired routes, you pay the postage and drop off the mail to be delivered and the post office takes it from there.
Does Direct Mail Have Print Requirements?
While the post office will send your direct mail, it has to be appropriately sized and have open space in the right places for them to apply their postage codes and other information. Specific information on these requirements can be found on their direct mail webpage, but it’s advantageous to work with a printer who understands these requirements and can print a mail piece which conforms with the post office’s needs. The last thing you want is to spend money printing mail pieces and then have them go to waste because they couldn’t be mailed.
Why Should I Have Direct Mail Printed Locally?
Beyond ensuring compliance with USPS standards for direct mail, there are many advantages to choosing a local printer. We help from start to finish, and if you need assistance with designing the perfect mail piece we have expert designers available. In addition, since we print everything in house we can turn around direct mail pieces quickly and ensure a professional, high quality print. We also make it as easy as possible for our clients, and if you tell us how many pieces of mail you need to cover the routes you select and what day you have paid to have them sent, we can print them and deliver them to the post office for you.
We’re here to make sure your next direct mail campaign is a success. Give us a call today to start planning your campaign or learn more about our printing services.
