Spread your message effectively with direct mail
A tried and true marketing option, direct mail can be the ideal course of action for people who want to spread their message to people in a specific area.
Used by businesses advertising grand openings or big sales, politicians advocating for their constituents’ votes, social and religious groups advertising their gatherings and for a myriad of other reasons, direct mail is a versatile solution with a track record of success.
If you’re considering direct mail to spread your message, it might not be easy to get started. Luckily, our local print shop has helped countless people run direct mail campaigns and we’re ready to make your campaign a success as well.
Our facility is located in the Bay Area and we’re happy to serve individuals and businesses in Fremont, San Jose, Santa Clara and the surrounding areas. We’re honored to be the go-to solution for screen and digital printing, large format printing, promo items, embroidery and much more.
Direct mail is one of our specialties and in this article we’ll cover how direct mail works and a few things to consider when planning your campaign.
The first consideration when planning a campaign is selecting your target audience. Direct mail is delivered by the US Postal Service, and people love using direct mail because you can target specific neighborhoods, businesses or other places of interest using their direct mail system.
When you use direct mail, you select an entire post office route and each stop on the route will receive your mail piece. Since this is the case, you will want to select the route or routes which will reach the greatest number of people in your target market. Once you select the ideal routes, you will know how many mailers to have printed.
The next vital consideration for direct mail is the design of the mailer itself. You want your message to be clear and easily understood in a split second. It’s critical for your mailer to instantly convey its purpose, and our design team has a tremendous amount of experience making sure direct mail designs are effective. We can work with you to ensure your brand is visible and your message is clear.
As a part of the design, you must also understand the appropriate specs for your mailer. USPS mandates which sizes of mail can be sent and how big the postage area must be for direct mail, so you must ensure the correct spacing before the mailers are printed or else they might not be eligible to be mailed.
We make it easy for our clients who are looking to run direct mail campaigns. Our design team can take your idea and bring it to life, we print everything in-house and we can even deliver the mailers to the post office for you on the desired send date. Our process is so simple, we have clients who have run entire direct mail campaigns from their home or office.
If you need to spread your message to a specific area, direct mail might be worth a try. Give us a call or stop by anytime for more information on direct mail, or any of our print services.