New businesses and well-established companies can both benefit from casting a wider marketing net, and a time-tested way of reaching people in your area is through direct mail marketing.
Direct mail can be used to inform people of a new business in the area, promote an upcoming sale or educate citizens about an upcoming political campaign or policy vote. It might seem difficult to organize a mass-mailing campaign, but we are here to help.
Our printing services business is located right here in the Bay Area, and we have helped people and companies achieve their marketing goals around San Jose for several years. From simple print jobs like business cards and flyers to custom apparel and even signs and promotional projects, we have you covered for any printing needs.
When it comes to direct mail, our goal is to help our customers create an effective campaign to spread their message to the right people and ultimately drive traffic through the door or increase awareness of their cause.
Direct mailing can seem complex, but when done professionally it is simple and effective.
Instead of manually selecting certain addresses to send mail to, direct mail works by using the postal service’s mail routes. These routes can include specific neighborhoods, businesses, apartment communities, etc. which can house your perfect clients.
When determining the cost of postage, these routes are priced based on how many people, residences or businesses are delivered to on a certain route. Our goal is to help our clients determine which route, and in most cases which routes, will provide the best return on investment and get their message in the hands of their ideal customers.
Picking the right routes is essential to success, but the most important part of your direct mail campaign will be the mail piece itself. Some of our clients have an in-house design department, but most people who come to us for direct mail don’t have a pre-made and ready to print design.
We are happy to offer graphic design services and employ a team of talented designers who are always happy to meet with clients in-person or virtually and use their ideas to create the perfect piece to get their point across in a visually appealing way.
Once a design is selected, we print all the direct mail pieces in our shop, which allows us to have complete quality control and ensure the printing is perfect and each piece is cut correctly.
Once the ideal routes are selected, designs approved and printing complete, we take care of ensuring proper postage is applied and the mail pieces are taken to the post office for delivery.
In keeping with our goal to make things as easy as possible for our clients, you never have to leave your office to run a direct mail campaign with our store.
If you think a direct mailing campaign could be beneficial for your company or cause, please give us a call and we will be happy to answer any questions you have or get your campaign started today!
