Creating a strategic plan is one of the most significant and valuable actions a company will take. A strategic plan is a one-page blueprint with instructions and information to achieve company goals of improvement, competitiveness, sustainability, or profit. A strategic plan includes long-term company goals, objectives to achieve company goals, who is responsible for completing those objectives, and a deadline.
When used with your business plan, a strategic plan lays a foundation for your company to improve productivity, increase marketplace value, and continuously create and recreate cost-effective, efficient, and time-saving solutions.
Your company will have a solid foundation with a clear direction and maintain optimal productivity and growth with a business and strategic plan. Consider investing in a certified business coach to make the process as simple and concise as possible.
Components of a Strategic Plan
- We assess your previous business goals and identify the areas of success and/or decline.
- We assess your company’s purpose, mission, vision, and values to determine your direction and progress.
- I conduct a SWOT analysis: to achieve the goal you create for your company, we identify strengths, weaknesses, opportunities, and threats surrounding the goal.
- We assess employee engagement and performance and determine if your team aligns with company goals.
- I use financial assessments to determine where your company sits compared to the benchmark and top 10 percent of your industry.
The Process of Creating a Strategic Plan
- We create relevant and tangible goals aligning with your personal and professional goals using a Diamond Map assessment.
- We look at the key constraints and help you set goals to adjust, change, or remove limitations to maintain marketplace competitiveness.
- We identify the key results areas available to capitalize.
- I help you create action plans for the execution of objectives.
- We will communicate the strategic plan to your team to define employee roles and responsibilities and schedule check-ins.
Why Having a Strategy Is Critical to Success
It is critical to use a finite amount of resources in the most effective way to thrive. The most successful businesses invest in only the most optimal resources to improve service, performance, and the production of goods and services to cultivate growth.
Additional Considerations When Planning
The following are questions to consider when starting a comprehensive strategic plan:
- Consider discussing your strategic plan outside of your business at an offsite location and using a facilitator such as myself to present and answer questions from your team to have a more engaging and informative meeting.
- Consider incorporating team-building activities before or during the meeting to cultivate employee engagement.
Entrepreneurs and business owners looking to create an individualized strategic plan can book a consultation with me today. I look forward to working with you to scale your business.
