Effective planning can take a restaurant to new heights
Restaurants don’t succeed or fail only based on the quality of food and service they provide. While this might seem like the case, good food and service are only part of the equation to succeed in the ultra-competitive food service industry.
While many restaurateurs are experts in their field and can create fantastic culinary creations, some of them don’t have a background in the business world and as a result their businesses struggle or fail.
Luckily, there is help available for restaurant owners who are fantastic culinary experts but need some help on the business side. Smart owners are aware of their weaknesses and bring in experts for assistance, and a business coach can help a restaurant thrive by combining their business expertise with the restaurant owner’s skill and vision to set them up for success.
I am happy to offer business coaching services to clients in Fort Wayne and throughout the Northern Indiana area. From small mom and pop establishments to large enterprises in several different industries, I have had clients of all types and it’s my passion to use my business skills to help entrepreneurs and owners reach their financial and personal goals through business success.
Some of my favorite clients have been in the restaurant business, and in today’s article I will discuss the benefits of business coaching services for restaurant owners and go into detail about how a coach can help with strategic planning initiatives.
First, let’s establish what a business coach is. Business coaching involves the understanding of an owner’s goals and then making plans along with the owner to reach those goals. This is accomplished through taking on big picture tasks like organizational structuring, delegation of key tasks, training on topics such as sales and leadership, and strategic planning.
Many owners of any type of business, not just restaurants, fail to make plans for the future and instead get swallowed up by the day-to-day duties which accompany business ownership. This is not a recipe for success.
Strategic planning involves examining the business itself as well as the external factors which can impact the business, and then using this analysis along with the company goals to make plans for the future.
When working with my restaurant clients, one of the most useful tools for strategic planning is known as a SWOT analysis. This is an acronym which stands for strengths, weaknesses, opportunities and threats. It’s an ideal way to assess the company (strengths and weaknesses) and its environment (opportunities and threats), which can help the business owner understand which steps to take next in their business’s development.
By making a plan which will capitalize on strengths, shore up weaknesses, take advantage of opportunities and safeguard against threats, a restaurant owner can take solace in knowing their bases are covered, and have clear direction for their business.
If you own a restaurant or are planning to open one, don’t neglect the need for strategic planning if you’re seeking long term success. If you feel the services of a business coach can help your restaurant thrive, book a consultation and let’s work together to reach your business goals.
