The Impact of Visual Graphics and Signage on the Aging Population  By the time individuals reach age 60 their pupils usually shrink, and reduce the capability for light to get to their eyes by as much as 3/4. It will cause colors to look less distinct and dimmer. Here, we’ll go over some ways that marketers may modify their signs to better serve the elderly. Typeface As you select font for signage, think about using sans-serif fonts. Sans-serif typefaces have consistent stroke widths and larger heights, which makes them the most readable for those who have bad eyesight. Signage fonts must clearly contrast against a background and be bold. The ADA (Americans with Disabilities Act) establishes guidelines for width and height ratios for fonts in sign systems, yet some typefaces still don’t hold up for those who have vision problems. The AIGA design institution performed research that showed what fonts would be considered advantageous for elderly viewers. AIGA recommends testing out typefaces in Photoshop or one other editing program in order to simulate the effects of deteriorating vision with darkening and blurring components. Colors Color contrasts become less perceptible; therefore, attempt to use complementary colors on the color wheel that have greater contrast. Or, as you use various cool colors to produce a sense of tranquility or calm, increase your contrast. Darker backgrounds that have lighter text or lighter backgrounds that have darker text are most efficient. Attempt to use 3 shades or fewer, as too many shades may make advertisements confusing to one who has vision problems. Digital Signs Both print and digital signs may enhance wayfinding and offer critical emergency notifications, especially for those in senior care facilities and hospitals. In most of those cases, seniors and their caregivers might benefit from real time digital signs that offer the instant messaging needed. Designers must consider brightness of the screens and the content on them. As the eyes age, they’ll dull the brightness of light and colors; therefore, it is important that you make your digital signs bright enough for everyone to view with as few words as you can. For more information on visual graphics and signage contact SignVisions at (770) 756 6600 or email at info@signvisionsatl.com.