Have you noticed that it is becoming more challenging to retain tenants or find new ones quickly? Is the foot traffic at your venue going down even though your tenants are doing their best to present customers with the same great deals that they did in the past?
Is it time to replace your strip mall signs in San Diego County, CA?
Signage Communicates an Attitude in Addition to Helping with Wayfinding
In addition to wayfinding and brand-building, signs communicate the overall attitude of a location. If your strip mall has signs that remind customers of the colors that were cool in the 1980s, it may be time to regroup. The Mercado Shopping Center recently did just that.
The property management company determined that the gold-faced channel letters with their neon lighting were simply no longer contemporary. The color blended in too much with the tones of the surrounding facades. Besides that, these tired signs gave the strip mall a dated appearance.
We suggested a new look using fabricated stainless steel. It allows for the creation of stunning depths. Also, we painted these letters in a contemporary shade of white. The result is an immediate freshening of the locale. The shopping center now exudes a modern look and feel that is not lost on tenants and customers alike.
Management Companies throughout the Southland are Upgrading Their Venues
There has been a move toward making small but far-reaching changes in strip malls and larger shopping centers. Property management companies realize that new signs dress up a location without paying for a facade makeover. Therefore, the modest signage investment results in better wayfinding, more accurate brand-building, and a space rejuvenation.
So, is it time to replace your strip mall signs in San Diego County, CA? We want to help. If you already know how you want to change the overall attitude of the location with sign materials or color palettes, we gladly work with your specs. That said, if you still need some assistance with finding the best signage setup to select, our graphic artist can help.
Call us today to schedule your design appointment!
