Your company’s brand identity sets it apart from competitors. It underscores what you stand for. Instead of an advertisement, which focuses on products or services, the brand message gives the consumer a reason to choose you over others. There are several interior office signs in Escondido, CA, which can assist with this process.
The Lobby Sign is the Primary Brand Message
The lobby sign is the first thing visitors to your business see. It features your corporate persona, which they might already recognize from your sales collateral or online presence. However, it also has the power to make a strong brand statement. For example, if you choose metal for the fabrication of the product, you hint at the longevity of your business in its field. Acrylic signals elegance and chic.
Interior ADA Sign, Building Directories, and Wayfinding Signs Support Branding
These signage solutions may seem functional only, but they can underscore the lobby sign’s brand message. These signs focus the customer’s attention on the way your brand engages with them to solve problems. The directory, for example, highlights its functionality while featuring your brand colors and corporate persona. Repeat these colors for ADA signs and other wayfinding products.
Interior Channel Letters and Wall Graphics Encourage Brand Exploration
At this time, your customer has formed a gut-level preference for your brand. They have seen that you care about their interactions with you. Now, it is time to encourage more exploration. There may be brand aspects that the shopper has not noticed yet. Draw attention to them with interior channel letters. They are so eye-grabbing that they call for immediate attention. You can do something similar with wall murals or graphics.
We Help You Buy Interior Office Signs in Escondido, CA
Do you have these brand-building signs in place? Are some of them no longer indicative of your current brand message? Our specialists can help you align interior signs with the branding you want customers to see. We advise you on material options and make customization suggestions. Contact our sign shop today to discuss the materials, colors, and displays that could be ideally suited for your business!
