Did you know that the impulse stop has the potential to be an excellent source of revenue for your company? Yet how do you get the consumer to notice your storefront or office building? The answer is simple: invest in property identity signs.
When a Monument Sign Takes the Lead in Informing the Consumer
The building sign is typically located above the entrance or even higher up on the façade. It may not be clearly visible from the street. Sure, you may have invested in window graphics that expand on your advertising and branding. However, many companies find that they need to entice the consumer to stop first.
Doing so with a monument – or property identity – sign is the best step to take. For starters, it marks the entrance to your parking lot or property. Besides that, it highlights the presence of your business among competing storefronts or offices. Most importantly, it presents your corporate identity right at the edge of the road.
Selecting a Property Identity Sign for Your Location
Which monument sign is right for you? There are plenty of options open to you. A case in point is the lumber backing with a metal lettering overlay. It identifies the ambiance of a location and sets the tone for a consumer’s expectation of the venue. Best of all, it does all that while simultaneously presenting a shopping center’s name.
Conversely, you might opt for a more traditional tenant panel sign. Typically, these are lightbox cabinets that feature the corporate names and sometimes logos of the businesses that operate out of an office park or strip mall. It is an excellent way of drawing attention to your location.
For the business owner who needs to capture the interest of the consumer who might not have even thought of the product or service the venue offers, the property identity sign does double duty. It not only presents a brand message and corporate details, but it also generates a need in the shopper.
Your business is then the company that can meet this need. You might do so with a customized concrete monument sign that symbolizes the product line you represent. Another great choice is the use of LED reader boards that become part of your monument sign. These advertise products and services with up-to-the-minute price points.
All Star Designs Customized Property Identity Signs
Which signage setup could reel in the foot traffic at your location? Our sign shop works with business clients in and around Carlsbad, Escondido, San Marcos, and San Diego, CA. Call today to discuss your project!
