The brand’s values, vision, mission, promise, story, and message must be well-defined before any logo design starts. Then, your logo designer has to express all those things with fonts, shapes, lines, and color. At the same time, it is a good idea to keep the visual brand identity simple.
Just like it can be easier to create a 900-word essay than to condense it down to 150 words, a simplistic logo may require more work than a complex one. The work, however, can pay off.
Here are some benefits to consider regarding simple logo design for your convention center.
Message clarity: The design of a busy logo is convoluted. Consumers may come away from viewing your branding with different impressions. Keeping the logo targeted and simplistic will mean that your message will be concise, clear, and taken as you intend.
Recall: Is it easier to recall a word, a sentence, or an entire paragraph?
An overly complex logo design is filled with details, making it challenging to remember.
Explicable: If the logo design is simplistic enough to commit to memory easily, people who’ve been impressed by your brand can describe your logo to other people. Remembering that brands are shared by word of mouth, not only by clicking ‘share’ on social media, will help people raise the awareness of your brand.
Recognizable: A simple logo can be recognized from the corner of the eye. The purpose of a logo is to bring your products, service, and ethos to mind; the simpler and quicker the process, the better.
Inspire Strong, Emotional Reactions: As a logo is seen, all of the emotions a brand elicits ought to come to the surface. If the logo is simple in design, this very human part of the marketing process is going to be more successful.
If the logo design is complex, cognition and intellectualizing are more likely to overpower emotional responses.
Convertible around All Media: As any design professional will attest, a simple logo design is easier to transfer to different media, including web, print, embroidery, stamps, transfers, signs, and promotional items.
Scalable: When a brand design pro makes a simple logo design, he or she is aware that it may be shrunk or enlarged for various applications.
An over-complicated design loses details when it’s reduced and causes visibility issues in numerous applications.
For more information on our logo signs for convention centers, call us today. We’re looking forward to helping you attract the attention you deserve.
