Signs are a great marketing tool for your small or midsize business in the Clarksville, Tennessee area. SignCave is the area’s premier full-service sign installation and design company and we have several options available for area businesses. We wanted to take this time to present an article that shows some examples of poor sign design and installation techniques that you should probably avoid if you want your business to be successful. Our experts know how to install signs the right way the first time, but if you’ve had a terrible installation or a bad experience (and trust me we’ve seen it all) then you should consult with sign cave today to fix the problem as soon as possible. We have seen many poor sign designs and installations. We take pride and care in the work that we do for our clients in Clarksville and the surrounding area.
Do-it-yourself signs or amateur signs that are dangerous
Signs that are loose, wobbly or just look like they’re barely hanging on can be disastrous for your business. DIY signs and signs installed by amateurs that did not properly prepare or install the sign may present serious safety concerns for the customers and employees of your business. You don’t want to get sued when a poorly installed sign happens to fall on a customer, or parts of it fall onto a customer. The situation may be even worse with an employee. Either way, litigation can take place if a sign that was designed and installed poorly ends up hurting someone in some way. Make sure to only hire qualified, licensed and insured professionals to design and install your signage at your business in Clarksville or the surrounding area. SignCave is the leading solution for this type of work in this industry. Trust us to complete your project quickly, affordably, efficiently and safely the first time. We can also provide ongoing support, service, repairs and maintenance.
Your sign is not symmetrical even or aligned properly
A major problem with the sign would be a sign that is crooked or misaligned someway. This would be horrible for your business. If it is noticed easily, that is even worse. Your business will look tacky, unprepared for operation and unprofessional. Call us if you need to align your sign or graphics properly.
There is obstruction to the view of your sign
One of the worst things that can happen to your business is that the installation technician will install your sign without taking into account the surroundings. When they are finished, you notice that your sign is obscured by other surrounding objects. Maybe they placed it near a tree. Placement and positioning is very important. Plan this prior to starting.
Problems with color
Some signs or graphics have obvious problems with color. Color is very important for your logo and your brand identification. The colors must blend and contrast well and they must represent your ideas well. Too many colors can be distracting and confusing or just ugly. Use a simple color scheme that makes sense with just a few colors. Make sure it represents your vision.
Typography is terrible
Sometimes the sign will struggle with the art of typography. Typography, just like color, is part of your overall style and it needs to be consistent and present the ideas behind your vision.
Signs that are difficult to read
Your signs should be very easy to comprehend and understand. They should be able to capture attention and be readable with in seconds or less. Signs that are blurry, obscured or cluttered can be very difficult to read and are virtually useless to your business.
How to avoid these problems
Plan your sign campaign including design and installation prior to beginning. Give our staff a call or send us an email to consult with us on your next project for your business here in the Clarksville, Tennessee area. We would be happy to help you get set up.
