The worst thing in the world, in terms of sign design and installation, is for your sign to cause confusion or to actually turn customers the other direction. Is this the case of your business? Do you have suspicions? Or maybe you feel that your sign is just falling flat. Maybe you’re just rethinking your entire brand strategy or the look and feel of your business altogether, including the store layout and exterior parts of your location. SignCave in Clarksville, Tennessee has experience working with many different industries and businesses. You should read this article if you want to get an idea of how to really represent your business through signage.
Who your business?
How you identify your business to the public is a very important component of your company. You need to think back to the mission of the company and why it was started and how it has evolved. Is that the same company that was started? Does it have the same mission? How can you reflect this in your design efforts? Your brand and the look of your company should exhibit something about your mission, your values, your philosophy and your niche. Your logo, the imagery you use and the typography, color and style choices you choose all indicate something about your company. These are not simply personal style choices. These are company brand choices. Who is your company? Think long and hard about it.
What your business does and does well
Your business might be involved in a number of different services or product sales, but what do they share in common? You don’t need to include everything you do specifically in your sign or graphics. You just need to show what you do best and keep a simple short message that gets to the point and draws interest. Your logo could have a backstory or might represent an abstract idea, even, but it must make sense to the viewer. Simple short phrases about your products or services are best. Use industry or consumer keywords.
Building your company image inside and outside based on your vision
Once you have identified who your business is and what it does best, you need to start building your brand, including your store layout, all of the types of signage that you will use and other materials such as marketing and advertising. They all need to be consistent and tell the same story. Your use of color should be very limited to around 2 to 3, maybe 4 maximum colors; and they should be consistent throughout, front to back, inside and out. They should complement the space well and they should be consistent and symmetrical in design. Your use of typography, design and style should also be very consistent and tell the story of your business in the Clarksville area. The SignCave experts can help you turn your vision into a consistent brand image that becomes recognizable on site with consumers or business clients.
Installing your vision
SignCave is the Clarksville, Tennessee area’s full-service sign design and installation shop. We can get you set up with a consultation that lays out a timeline, a budget and a plan for your project including all aspects of graphic design, placement and installation. This includes any construction and other materials and products involved. Learn more about products and services offered by SignCave by giving us a call, sending us an email or visiting us online.
