Do you want your business to stand out from the crowd? Here is why you should get a sign with custom channel letters!
The big individual letters that you see installed outside stores and malls spelling out the names of companies are called channel letters. Channel letters are designed as individual letters that are placed next to each other to spell the name of a company or organization. They are big, bold, and attention-grabbing. Moreover, their unique quality is that they are 3-Dimensional.
The 3-D design of the channel letters allows them to stand out from the crowd and grab the attention of people passing by. Channel letters are a common sight outside shopping centers, malls, medical stores, etc. They are one of the most prominent forms of signage. Channel letters look professional and represent your business as an established entity.
Keep reading to learn more about the benefits of custom channel letters for your business!
One cannot simply miss a channel letter sign. They are big, bold, and out there. You can customize your letters to illuminate, which allows you to stay visible at all hours throughout the week. You can illuminate your channel letters in various ways, so they continue attracting potential customers even at night. The 24-hour visibility of your business benefits you in several ways, especially in developing brand identity. Normally, channel letters are illuminated using one of the following two methods:
Front-lit channel letters are the most widely-used form of illumination for channel letters. The letters are covered with an acrylic surface on the front. The letters have an aluminum covering on the backside. The light bulbs used for illumination are placed under the acrylic front.
Reverse-lit channel letters function in the opposite way from front-lit letters. The fronts of the letters are covered with aluminum, while the backing is made of clear acrylic. Reverse-lit channel letters are illuminated from behind and create a dim and soft glow in the sign.
One of the biggest benefits of channel letters is that they are easily customizable. You can design a sign that represents your brand according to your vision and ideas. You can choose from a wide variety of fonts, colors, and sizes to develop a sign that represents your brand the best. A professional sign company can help you create the perfect custom channel letter signage for your business.
Channel letters are eco-friendly and energy-efficient. Their durability saves you the trouble of replacing your store sign frequently. Channel letters can last for years without much maintenance. They are illuminated with LED lights that don’t consume much energy.
Channel letter signs are identifiable from a far distance. Moreover, customized channel letters create a sense of familiarity and identity of your brand in your customers and the local community.