What are the latest digital signage trends in 2020? Read on to find out!
Digital signage presents businesses with a unique opportunity to interact with prospective customers and employees effectively. A digital sign allows you to display the right content at the right time to the target audience and boosts the overall customer experience. Given that digital signs are a key marketing tool nowadays, it’s no surprise that the world of digital signage has seen a lot of innovation.
Here are the major digital signage trends in 2020 that you must look out for to stay ahead of the competition:
The Increased Use of Artificial Intelligence
AI has a critical role to play in the digital signage world. It can help signs identify the exact time for when a certain type of content needs to be displayed for maximum impact. For instance, it uses facial recognition to display content that targets a specific audience.
Moreover, the use of AI trickles down to display adaptations based on numerous factors such as the number of people, changes in weather, or specific user input. Since the incorporation of AI gives businesses a competitive edge, you can see its active use in the digital signage industry this year and in the future.
Inarguably, one of the most important trends for digital signage is increased interactivity. Apart from the AI element of digital signs that will surely boost the interactivity of digital signage, placement of the messages, the visual design, size, and most importantly, content play key roles in engaging the viewer.
Most commonplace interactions between digital signage and a consumer include browsing products, requesting more information, entertainment, ordering products or services, and more. As the audience for digital signage gets accustomed to new modes of interaction, the scope of interaction will grow in various directions with it.
Fine-Tuned Data and Content Generation
A highly anticipated digital signage trend for most businesses include using digital signs to increase their knowledge of the needs, wants, and desires of their customers. Using tools such as AI will allow businesses to gather key information from their customers via comprehensive feedback forms or interactive polls that they can conduct through a digital sign.
Businesses can use these key metrics and analytics to fine-tune their approach and design their services and products to cater to the exact needs and demands of their consumers. The use of AI will also help you analyze and adapt your digital sign content according to the needs of your consumer.
A Wide Array of Display Sizes
With more new and upcoming tech, the world of digital signage and the range of signage displays keeps broadening. The wide array of digital signage such as video walls, billboards, smaller displays, tablets, and more have their unique benefits and uses.
For instance, smaller tablets and displays mean increased interactivity and flexibility on a personal level. Meanwhile, larger displays such as video walls are great for seeking the attention of a large scale audience.Given the distinctive use and benefits of all display sizes, you can expect an increase in the range of options for digital signage.
When it comes to the technical side of things, the digital signage software has seen massive advancements. AI content, multiple videos in a single display and multi-touch displays are all impressive feats of technology in the digital sign industry.
With unique digital setups, boosted interactivity, higher video resolution, and other tech aspects, the digital sign software has a lot of unique and taxing demands to cater to. To make certain that the viewer gets the experience that they want from digital signs and ensure the smooth running of these tech-reliant signs, you can see an improvement in the digital signs software.
The aforementioned digital sign trends are perfectly in line with the digital signage innovation of the last few years. They can act as stepping stones for businesses to strengthen their use of effective digital signs.