Wondering how to design wayfinding signs in the post-COVID-19 world? Read on to find out!
The world is slowly coming to terms with a new reality; we are starting to accept that COVID-19 is here to stay and that life has to go onaccordingly. In this stride, businesses and workplaces are slowly but surely opening up again or planning to open up shortly.
As a business owner, it is of paramount importance that you make this transition into our new reality as easy for your employees and customers as possible. When you open your doors again, you need a way to remind your customers and employees to stay safe and also to welcome them into the fold. This is where wayfinding signs come into the picture!
When designed thoughtfully and creatively, wayfinding signs can become truly helpful, welcoming, encouraging, and more. You can use them to keep your visitors and employees safe and enable them to maneuver this new era as seamlessly as possible.
Here are some tips that you can use to design wayfinding signs during and after the COVID-19 pandemic:
Consider Your Visitors’ Needs
When designing g a wayfinding sign, always think of your customers’ needs. Ask yourself questions such as what your visitors will expect when they return to your establishment, what they will need from you, etc. Envision the user journey from the moment they enter your building to design the ideal wayfinding signs.
For instance, a positive and encouraging message such as, “Welcome back!” or “Happy to see you again!” will truly calm the nerves and make your visitors comfortable post-COVID-19. Make sure to keep your visitors informedabout the areas where you have implemented enhanced safety measures such as cleaning protocols with wayfinding signs. The trick is to proactively address the consequences of the pandemic and deal with them in a positive and informed manner.
Incorporate Vital COVID-19 SOPs into Your Wayfinding Signs
Don’t forget to incorporate important information, which can help your visitors, customers, and employees stay protected, in your wayfinding signs. Use your wayfinding signs to remind people to follow social distancing, etc. You can use arrow graphics in your wayfinding signs to direct the flow to foot traffic and ensure that there’s no cross-contamination. You can also use floor signs to remind people to maintain a six-foot distance from each other.
Remember Your Brand
In your efforts to design the perfect post-pandemic wayfinding signs, don’t make the mistake of sidelining your brand. Use elements of your brand such as its log, signature colors, personality, etc., to design the signs. This way, your wayfinding signs will help your visitors remember your brand while navigating your building.
Keep Things Positive
COVID-19 will surely leave a lasting impact on all of us. However, that doesn’t mean that you communicate the safety measures required to be upheld by your visitors in a threatening and ominous manner. Transform the restrictive and ominous verbiage into an uplifting and positive one, which is the need of the hour.
Use creative graphics and clever phrasing to lighten the mood. Incorporating helpful visual signs that remind people to wash their hands or sanitize along with welcoming and encouraging messages can surely help your visitors and employees adjust to the new climate and protocols.
When it comes to designing wayfinding signs during and after the COVID-19 pandemic, the focus needs to be entirely on the users and their needs and expectations. Create a safer, connected, and comfortable space for your visitors and employees by using creatively customized helpful wayfinding signs.