Do you want to ensure maximum navigation through wayfinding? Here are some principles to follow.
Wayfinding is one of the most crucial components of our everyday lives. Wayfinding has become so natural that we just look for cues that guide our way. For instance, while traveling, we use road signs, while in supermarkets, we use aisle labels to find our way. Similarly, at the airport or the railway station, we make use of information kiosks.
In this article, we shall discuss basic wayfinding design principles so that you can make navigation easier for your clients or customers.
Make Sure Places Are Easy to Find
Landmarks can be extremely useful when you are helping a person get from point A to Point B. Often, when you are on the move, you ask yourself the following questions.
- Where am I right now?
- Where is it that I want to be?
- How can I replicate the suggested roadmap to reach my destination?
With the help of landmarks, you can answer these questions. Landmarks make it easier to reach a destination and orient yourself. So, when you are designing a sign, make sure to mark landmarks, so that it’s easier for the person to bridge the gap between where they are at the moment and where they want to be.
Make Searching Easier
In a hypothetical situation, if you are the space planner of a supermarket, your ultimate goal should be to help customers easily navigate through the store to find the items they are looking for. Indexing and searchability can play an essential role in this and you must keep them in mind when designing digital wayfinding signs. A digital wayfinding sign that incorporates the principles of indexing and searchability is the perfect solution when it comes to guiding your customers to where they want to be. You must also make sure that your wayfinding signs are concise and clear so people can find what they are looking for easily.
Keep Them Interactive
If you are in a commercial setting, take a look around and notice the different types of wayfinding signs present. The best wayfinding signs are interactive. Guidance and discovery are the two factors that dictate the effectiveness of interactive wayfinding design. A good wayfinding sign should hint at what your customers are looking for while allowing them to maintain some autonomy in finding the place themselves. Remember, mystery is a powerful component. It keeps customers engaged and makes the experience exciting.
Make Sure They Are Mobile Friendly
For wayfinding signs to be effective, they must be mobile-friendly. Such a thing was unheard of a few years ago, but with mobile technology and the internet playing a huge role in our lives, this has become the norm. Most supermarkets or theme parks have wayfinding apps, which assist their customers in maneuvering throughout their stores.
If you want your customers to find their way and move around easily in your commercial space, make sure to follow the tips mentioned above.
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