Do you want to discover what monument signs are, and how they can benefit you?
Is your commercial property hard for people to locate? If such is the case, all you need is a monument sign to guide the way. A monumental sign is a freestanding outdoor sign that mostly sits at ground level. It combines graphics and text to provide the commuters a line of sight. It serves as a cost-effective marketing tool and is the first thing noticed by suppliers, clients, and future employees before they visit you.
If you are sick and tired of losing valuable business, just because the clients can’t find you, the following benefits will compel you to invest in a monument sign.
Effective Marketing
It is perfect to have an extensive media budget to invest in advertising campaigns. It’s hard to have such a budget, but the lack of funds shouldn’t keep you from meeting your marketing objectives. Monument signs are excellent and cheap marketing tools, which help you, reach your targeted audience far better than TV, radio, and print. According to the Sign Research Foundation, businesses that invest in monument signs experience at least a 10% spike in their sales.
Match Your Architecture
There is a variety of materials your monument signs can be made from. Furthermore, they are customizable, and you can have them designed in a way that matches the architecture and color scheme of your commercial property. Moreover, you can use the same materials which have been used in your commercial property. For example, if your commercial property has medieval brick walls with big wooden doors, the same materials can be used while designing your monument sign.
They Are Prominent
The size and placement of monument signs make them visible to the motorists passing by. Studies have shown that more than 50% of the customers have failed to locate a business, either due to invisibility or the lack of signage. In most cases, a monument sign is placed closer to a sidewalk. Their size is big enough to provide them the prominence they need to be seen by the people passing by.
They Are Durable
One of the best things about a monument sign is durability. High-quality monument signs are made up of weather-resistant materials that keep these signs from falling prey to outdoor elements like sunshine, rainwater, dust, and snow. Furthermore, they send out the message that you have a well-established business that will sustain itself for an extended period.
What Are They Used For?
Depending upon how they are designed, monument signs are used for several different purposes. Here are some of the most common purposes these signs are used for.
- Providing directions to your business.
- Important announcements
- Advertisements
- Brand Expansion
- Business information display.
A monument sign is a cost-effective way of creating brand awareness, attracting business, and earning profit in the long run. If you still haven’t invested in a monument sign, now is the time to do so.
If you are looking for someone to design you a monument sign, visit our website, and get in touch with our professionals, now.
