Make your business an attraction not an eyesore with a custom boulder sign.
Monument signage is a great way to capture attention. As a matter of fact, within an independent study performed by ad agencies, almost 50 percent of prospects showed a tendency to pick businesses because of their outdoor signage. With their cost effectiveness, priced at around 2 cents per 1000 views, an increasing amount of prospects will see more monument signage than advertisements on TV. Below are some benefits to getting monument signage for your small business!
More Cost Effective Than a Newspaper Advertisement
Many small business owners handle newspaper sales representatives who offer their demographics and statistics on how many individuals they’d reach monthly, weekly, or daily. But, the issue is that newspapers in the area do not provide evergreen ads, advertising which is present with something such as monument signage. Why should you pay more for impressions within a small advertisement in a newspaper and lose visual branding power, when it’s possible to reach more individuals, at a lower cost through monument advertising?
Reach Customers in the Area
Many small business’ prospects live within 5 miles of their company. The average individual will see the signage several times per day, and dozens of times over one month. That means the company signage may effectively draw more locals. Monument signage usually can draw locals whether they’re on a planned shopping journey or on an impulse trip.
Monument Signage Helps Target All Demographics
Monument signage targets all demographics. It does not matter what gender, profession, or age of the demographic; monument signage reaches them. Anyone driving by, strolling by, or taking the bus by will see your business. Therefore, monument signage leaves an impression on all these people, and turns them into prospective customers.
Add Consistency to an Advertising Strategy
One important part of an ad campaign is consistency. The graphics used for your social media marketing and internet campaigns ought to match or be similar in graphics and color to your business logo. Getting monument signage will add consistency to your ad plan, and create something which consumers easily can associate with your business.
For more information on custom monument signs request a quote from Boulder Designs at 704-241-8839.
Shirley Corpe is the General Manager of Boulder Designs BM a division of Signs ID, the best sign company in all of Charlotte North Carolina. Shirley has spearheaded the innovation to develop these custom boulder slice signs and developed unique boulder products sure to impress anyone.
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