Smart restaurateurs and retailers use visual graphics and signs to communicate with customers, as well as reinforce the personality of the brand. Determining where you should place your graphics and signs is just as critical as the message itself. Below are 4 important areas to place visual graphics and signs to direct customers around a store, communicate messages, as well as create an excellent customer experience:
On the exterior of your location or building to identify a brand
Outdoor signage is the initial visual branding people notice; therefore, the signs on the building must make an impact. Like a properly sized, nicely designed, and well-placed sign may enhance the image of an organization’s image, the opposite will hold true regarding a poorly placed, designed and sized sign; it negatively can affect the image and credibility of a retailer. Selecting a low budget, low quality option for all outside signage may be extremely costly in the long-term for a retailer.
Photo credit: Google Images
On the windows to extend a brand
Outdoor windows are blank, large canvases which offer retailers an outstanding chance to tell their story. By integrating lifestyle or product photos in conjunction with brand graphic elements, a window graphic may do a fantastic job communicating the key messaging of a retailer.
Photo credit: Google Images
On the floor inside the entry to direct visitors to a featured store area
One space of a store which traditionally is the most overlooked and under-used is the floor. Well designed and positioned floor graphics may be an extremely effective tool either to direct consumers to a certain store section or to promote a product.
On a back wall that indicates where discounted merchandise is found
Photo credit: Google Images
Similar to exterior windows, inside walls also can give retailers an exceptional chance to highlight products or reinforce messaging of the brand. More importantly, however, wall space may be highly-efficient in identifying various departments or discounted merchandise areas.
For more information on where your business should place signage contact Signs ID at 1-980-999-1720.
Ed Corpe – Signs ID, Charlotte, NC www.signsid.com
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