Photo credit: Google Images
These days, our attention spans are really short these days.
For example, we do not like TV commercials. And now, because of handy streaming programs and DVRs, we may zip through them with our fast, remote control happy fingers. That is a challenge for TV advertising, yet an opportunity for alternative methods of advertising.
Ad opportunities on Port-a-Johns, whether side panels, wraps, small 8.5 x 11” plaques in the unit, or urinal ads, are a tiny segment of a classification referred to as OOH, or “out of home” advertising, OOH, including bus terminals, billboards, restrooms and additional location-specific, targeted ads, in 2016, accounted for more than $6.7 billion in revenue, a figure that has increased every year since 2009.
For Port-a-John operators, that means there is opportunity for an extra revenue stream. But, it does not come without a challenge.
Small market advertising tips
If you are prepared to try to advertise as an extra revenue stream, give consideration to the following tips:
- In a small market, begin with the chamber of commerce. It is an excellent method of connecting to local business and establishing a printing connection.
- Spend time discovering what businesses are suitable targets for purchasing restroom advertising. Within a small market, you may approach plumbing, auto shops, or service-associated businesses which are not intimidated by the nature of restroom ads. As your ad opportunities become more visible, you can expand to additional areas.
- Keep the restrooms as clean as you can. If your restroom isn’t clean, the advertiser won’t want their name associated with it. You must have an expectation standard.
Take the plunge
In a hectic society, portable restroom ads have a few big things going for them. For example, the audience is captive. They are busy using the restroom, standing in line, and under both circumstances, there isn’t any remote control that makes the ad disappear.
As a matter of fact, in a survey conducted after an event, 77% of participants could remember the ad, and 70% felt the ad was appropriate.
For more information on wrapping Port-a-Johns to camouflage, advertise, or promote events, contact Signs ID at 1-980-999-1720.
Written by Ed Corpe – Signs ID, Charlotte, NC www.signsid.com
