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In recent years, budgets for marketing have been slashed, yet vehicle wrapping will practically sell itself to major companies curious about reaching possibly hundreds of thousands of viewers in a short period of time. Doing a deal with a major brand name may drive substantial revenues for your shop.
However, let’s face it. Many of your potential clients are possibly businesses in the neighborhood. Therefore, how will you seal the deal with business owners still attempting to determine whether or not a vehicle wrapping investment is going to pay off for them? Because after all, we aren’t talking about a couple of dollars for a vehicle graphic here. Vehicle wraps may be a major capital expenditure for small businesses, such as restaurants, hair salons, and the like.
Luckily for you, leading auto wrapping shops like Signs ID, research firms, and industry trade associations have been gathering viewer data and case studies, making your duty as salesman a lot easier.
Outdoor Media Benefits
You may begin the sales process by explaining to your prospects the general advantages of outdoor media. According to a study by Arbitron, Inc., outdoor media will play an important part in the media mix because it’ll reach consumers who are missed by additional media and is going to enhance other media exposure.
According to the study, outdoor media will reach the whole socioeconomic array of Americans. Individuals who have heavier vehicle mileage and lengthy commutes are more challenging to reach with the newspaper – almost 1 out of 3 people in America don’t read a daily paper anyway – and television news broadcasts in the area. The study, on the contrary, proved that pretty much every American (96%) travels in a car every week as either a passenger or a driver.
Furthermore, the study by Arbitron concludes that consumers who are repeatedly reached with a message will show greater purchase behavior, brand recall, and advertiser awareness. Therefore, vehicle wrapping provides advertisers a great chance to reach commuters travelling the city streets and highways.
For more info on vehicle wrapping contact Signs ID at 1-980-999-1720.
Written by Ed Corpe – Signs ID, Charlotte, NC www.signsid.com
