Photo credit: Google Images
Picking how you can visually reflect your company’s personality is amongst the most critical decisions you can ever make. The typestyles/fonts, the colors and the logo design used all should work collectively to convey the voice, feel and look of your brand. As it’s determined, those elements must be cohesively integrated all throughout your marketing channels and visual communications—from interior décor graphics, exterior signs, brochures, vehicle graphics, product packaging, business cards, social media, website, and more. Below are some important things to keep in mind as you develop the identity of your brand.
Color
Various colors evoke various reactions from individuals. If you ask a circle of individuals what their favorite color is, you’ll get varied responses, yet there are a few commonalities in regard to what certain colors express and mean. For instance, warmer colors (yellow, orange, red or combination) may reflect energy, enthusiasm, happiness, and passion. In turn, cooler colors (purple, blue and green) may signify a sense of sophistication, natural surroundings and calmness.
Typestyle/Font
The typestyle must both be readable and appealing. It must be consistent with the image you want to project, yet additionally work well on visual graphics and larger scale signs. For instance, Vladimir Script (Vladimir Script) or Brush Script (Brush Script) might be beautiful on a printed invitation which is read up close, however, it likely will be unreadable on signage from far away. Choose a concise, clear font instead which will not take away from your business logo while still complimenting the personality of your brand.
Finally, it is crucial that your branding elements and business logo consistently and easily can be translated across all of your visual communications implementations. Is your logo able to be shown on larger exterior building signage at your location and on all letterheads and printed materials? Is your branding able to be extended to all interior décor graphics, like dimensional logos inside the meeting areas and lobby, wall graphics inside the conference rooms and hallways, and incorporated on directional and wayfinding signs?
For more information on signage contact Signs ID at 1-980-999-1720.
Written by Ed Corpe – Signs ID, Charlotte, NC www.signsid.com
