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‘Do not judge a book by the cover’ isn’t an old adage you ought to consider as you design a plan for your business signage. All too often, signage is the first point of contact anyone is going to have with your company and ought to offer a lasting impression—one that’s positive. Other than an excellent first impression, below are more reasons your company should create a strategic sign plan to boost brand loyalty and sales:
- Signage is one of the most cost-effective advertising forms
- Signage presents you to passersby, who may not know of your company
- Signage works around-the-clock to advertise for your business
- Wayfinding signs help individuals find your company amongst the competition
- Companies might boost sales merely by adding good signage
- Signage that displays your logo creates brand recognition
Create a Plan
Here are a few different graphics and signs which might work for your organization:
- Menu boards for a restaurant
- Wayfinding signage that directs customers throughout or into your store
- Emergency and safety signage at construction sites and hospitals
- Banners for advertising on the street
- Promotional signage for retail spaces
- Vehicle wraps
- Dimensional logos
- Building directories
Make Signs Memorable
Efficient advertising signage helps individuals take notice and recall your company even if they were not searching for it. How well signage does for your company depends mainly on how simple it is for those driving or walking by to see and then read it. Successful signage draws customers in from the road or helps your organization reinvent itself. The most memorable signage provides information, catches attention, correctly uses color and uses content that paints a picture about their company. Here are some ideas for making and executing a solid plan for signage:
- Great signage is noticed even while people are not searching for it
- Take risks– think outside of the box
- Be bold in installation, context and color
- Include outside advertising signs, point of purchase signs and wayfinding signs
- Consider plans for digital signs if it matches your budget and brand
For more information on signage contact Signs ID at 1-980-999-1720.
Written by Ed Corpe – Signs ID, Charlotte, NC www.signsid.com
