Business planning services available locally As a business owner, taking the time to plan for the future is essential. Many company leaders get busy with daily tasks and miss out on the advantages that planning can offer. One way to make your planning especially productive is by partnering with a financial adviser. As a financial adviser with Modern Woodmen of America, I’m passionate about helping people reach their financial goals, whether through retirement planning, business assistance, investment advice or other services. I love seeing locals succeed in my home community of Castro Valley and surrounding areas. Being part of their success is the most rewarding part of what I do. I meet with individuals as well as consult with business owners and leaders. Here are some common mistakes that I’ve seen business owners make. Setting unclear goals Many want to achieve growth or expansion but don’t have a clear vision of how to plan to achieve those goals. It’s important to understand where you want to go to get there. For example, a business intended to prosper for generations will have different priorities than one intended to scale quickly and sell. By setting clear goals, you can take concrete steps forward. Failure to evaluate internally Some business leaders think productive planning only seeks external growth opportunities, but it’s important to look internally as well. By examining how your business operates, you can determine your strengths and use them to reach your goals. Likewise, addressing weaknesses can help you improve your business and prepare it to seize on opportunities as they arise. Making unwise personnel decisions Determine the role each employee will play in your business’ success. It’s critical to ensure you have enough people in essential positions, train them to be proficient and provide the resources they need to succeed in their roles. If you don’t have the right team members, it won’t matter how thought-out your plans are. Misallocating investments Purchasing equipment, real estate or items unique to your industry are investments into the future of your business. When planning to make large purchases, it’s important to determine the return on your investment. Be sure what you’re buying will have a positive impact on your business. As an experienced professional, I can help you set your business in the right direction. To learn more, visit my website or give me a call today. * Securities and advisory services offered through MWA Financial Services, Inc., a wholly owned subsidiary of Modern Woodmen of America. Member: FINRA, SIPC.