At Legacy Custom Signs and Graphics, we fully recognize the immense marketing potential vehicle wraps unlock for brands seeking to elevate exposure. As Castle Rock’s preferred wrap partner, we provide both full and partial vehicle wrap solutions designed to broadcast your unique branding across town each time your fleet hits the road.
But with two distinct options available, determining the right route for your business can get confusing. To clarify the decision-making process, let’s explore some frequently asked questions we receive around full versus partial wrapping:
How Do Full & Partial Wraps Compare for Maximizing Visibility?
Full wraps that envelop the entire vehicle surface naturally allow for maximum visibility. They transform vehicles into true mobile billboards showcasing complete, cohesive designs from all angles and distances.
However, partial wraps concentrating on select high-impact zones like doors, rear, hood, or roof still boost visibility substantially over unwrapped vehicles. Data shows partially wrapped vehicles still average thousands of daily impressions. So while partial wraps offer slightly less exposure, they still dramatically elevate brand awareness on the move.
What Are the Key Differences in Creative Potential?
For businesses seeking completely unified, immersive branding, full wraps enable fully custom designs covering the entire chassis without interruption. This allows for bolder graphics, more complex illustrations, and more creative liberties.
Conversely, partial wraps require working within selected zones. While still extremely impactful, the segmented nature limits the creative possibilities slightly. The trade-off is a more understated, professional aesthetic perfect for brands who want a balance of exposure and subtlety.
How Do Installation Timelines and Durability Compare?
Full wraps require extensively masking off windows, mirrors, lights, and trim prior to meticulously applying vinyl across all surfaces. This comprehensive process takes approximately 5-7 days in our Castle Rock workshop. The reward is a completely protected finish and vibrant brand presence lasting 5+ years with proper care.
Meanwhile, partial wraps involve less intricate installation—typically 1-3 days—by focusing on specific zones. Durability depends on the areas wrapped and exposure levels, but companies can still expect around 3-5 years with partial wraps.
So in summary, full wraps demand a larger upfront time and budget investment, but reward brands with ubiquitous exposure and extensive long-term durability. Partial wraps offer more flexibility for targeted exposure on an as-needed basis.
Success Story: Beverage Brand’s Wraps See Sales Lift
A leading Colorado sparkling water brand needed eye-catching wraps for their delivery fleet to boost product sampling and sales. We collaborated on a design featuring refreshing images of fruit and bold branding elements. Their 20 wrapped vehicles sparked immense consumer interest. The client reported seeing a 9% sales increase in-store and a 26% rise in online orders from zip codes where the wrapped fleet frequented most.
Which Wrap Option is Right for Your Business?
Choosing between partial versus full vehicle wraps ultimately depends on your budget, goals, target audience, and vehicles. Our wrap specialists consider all unique variables to recommend the best route forward for your brand during our complimentary consultations. Whether you desire maximum exposure or strategic visibility, Legacy Custom Signs and Graphics delivers eye-catching wraps to elevate your brand on Castle Rock’s streets.
