[caption id="attachment_3134" align="alignright" width="500"] Social media concept with woman sitting on chair with tablet on her hand[/caption] Here are five ways you can dominate social media in 2021. Let's begin the first step. Is lead generation by gathering data, how do you gather data and what is data? What's the data that you should be gathering. Let me break this down for you. Your objective in using social media, if it's to sell, you should not be chasing followers or likes or impressions, otherwise known as vanity metrics. What you need to be doing is capturing  email addresses and phone numbers. And there's a couple of ways that you do this one, you can set up a landing page and you can set up any page on your website to capture this data. So someone goes to your website and then they have to input their information. They get something in return, whether it's an ebook or a white paper or an exclusive video, whatever that is. Exclusivity is you want to make sure that someone has to opt in first and in return, you're getting something out of it. So what happens when you set up this landing page? Well, you can then re-market through Facebook ads or by sending an email out to potential customers. Don't lose sight of phone numbers. Phone numbers now become valuable for re-marketing through SMS or text message marketing. So when you collect phone numbers, you can rebroadcast out and guess what? You're now bypassing the social media super highway. And you're able to get your message in front of people directly. On their cell phone, but in order to do any form of re-marketing, whether it's through email addresses or phone numbers, you need to gather data, not followers. Step two, which is text message marketing. The platform that I recommend for text message marketing is super phone. There's an interview that I did a couple of years ago with Ryan, Leslie founder of SuperPhone. Those really insightful. And ever since then, I started using SuperPhone in combination with. Social media. So if you look at my Instagram account, you'll see there's a button on Instagram for you to send me a text directly. Now, what happens when you send me a text, it sends you a text back with a landing page form. So you see where I'm going with this. Once you fill out that landing page form, I have your email address. I have your URL on Twitter. I have all the information I need, including your phone number in order to follow up with you. So think of social media and email marketing and SMS marketing. All being married together. There's not just one platform that you use, but you need to use all of these platforms in combination with social media, being the feeder source, to get you the data that you need. Step three. Private messaging on WhatsApp and Slack. Let's face it. Social media today is noisy as fuck. And your objective as someone that uses social media in their business is you have to find ways to break through that noise and stand out. So staying along the same lines of what I said previously with collecting data, whether it's email addresses or phone numbers, Think about setting up a private group on Slack or WhatsApp for your super fans or your more connected fans, hopefully you're using some sort of social listening tool that you can easily identify who these fans and these supporters are. Once you've done that, then you invite them over to your own private experience by doing this meaning by creating a group on Slack. Or on WhatsApp, you're able to bypass all the noise, all the self-promotion, all the flexing that's occurring every single second of the day on Instagram, Facebook, LinkedIn, et cetera. Now, before I give you step number four, I would encourage you to get my new book. And the marketing you go to end of marketing book.com. I guarantee you, this book is going to help you become a Savage marketer in 2020 and beyond step four, gather Intel or set up listening feeds. Let me break this down for you and make it really easy. I'm a public speaker. So I get paid to speak at conferences. How am I going to find out when a conference is looking for speakers? It's really simple. I go to Twitter and I type in call for speakers. Now you can save that feed and you can go back to that feed in real time, any minute of the day, and you can see who's updating the feeds. So in my case, as a speaker, as soon as I see that there's a new call for speakers tweet, I then go and I apply to speak to that conference. If you're a real estate agent, you can set up feeds for the city that you do business in and certain key phrases or terms like looking to buy a house in Houston or moving to Vancouver. The key is that you're using social networks as search engines. So once you gain the Intel, now you can effectively communicate with your prospects. Step five is using Jiffy. What I really like about Jiffy is that you don't have to have a big grandiose presence on any social network. You just have to have the right jifs on Jiffy for people to use in their content on Facebook, Instagram, or Twitter. Now, why are people using gifts? Truly simple. To spice up and add a little humor or character to their content. So provided that you have the right mix of just, as you can see here on my account, I have just, some me doing all sorts of different. Animations expressions. I'm also using Jiffy to promote my book. Then the marketing, as long as you have your Gifs in the Giphy library, anyone on the social networks has access to your content. So think about this. If you're searching for ways to growth hack. Into Facebook's 2 billion user ecosystem, 1 billion users on Instagram or 300 million users on Twitter. This is the easiest hack. Just put your content Giphy, sit back and let others use it. Now, these are five tips to help you become a better social media marketer in 2020. But if you notice, I didn't tell you how to become a better marketer in YouTube or Facebook or Twitter. And the reason for that is because these. Five tips can be implemented across the board on every social network, or you can use them as standalone strategies as well.