Being an authority online is about more than just being a thought leader in your industry—it’s a reflection of the time you’ve taken to translate that leadership, that expertise, and that insight into what you share and the ways you engage your customers online. These are brands that customers trust as influencers in their industries and search engines rank as the most relevant results for their users queries.
Today, you can’t be an authority online without both the search algorithms acknowledging you as one, and your customers affirming you as one. Search engines rank you, and customers trust you—and as a result of both: you’ll build your brand and earn new business.
The key to becoming an online authority is to build a marketing strategy that first and foremost focuses on providing real value to searchers, instead of fixating on appeasing the search algorithms.
If real people are engaging with your content, turning to your brand for advice, talking about your products and your services, and recognizing your business as an industry leader, not only are your customers clearly acknowledging you as an authority, but the search engines will pick up on those signals too and reflect them in your rankings.
But while it may be tempting to look at searchers and search engines as interchangeable entities—after all isn’t it what makes the searchers happy what makes the search engines happy?— it’s important to remember that there are some elements that don’t always overlap.
When searchers think of “authority” they’re thinking of high-quality content, relevant, reliable, and helpful information, genuine engagement, and identifiable branding.
And while many of the things that impress searchers also impact how search engines see your brand, it’s important to remember that there’s one more element that factors into online authority that often matters a great deal more to search engines than it does to searchers, and that’s links.
Google has updated their algorithm over 45 times. But when it comes to authority in the eyes of the search engines, one factor has remained just as important as ever.
Links show the search engines that people are actually finding value in and interacting with what your business is sharing online. Links show search engines what searchers are capable of realizing from your content alone—that your advice is trustworthy, your content is worthwhile, and most importantly, that your brand is an authority in your industry.
Give both Google and your customers a reason to trust you, and they will.
Who is Visitivity Inc.?
What sets us apart is our unique ability to help our clients clearly visualize and articulate the communications they need to get out to their audience and customers. As a business owner you know it is easy to work in your business and not always on your business. Ensuring your branding, your positioning, and your communications impacts your audience and is effective takes a team. We have developed great trust with our clients in being able to help them address their overall marketing and thus create effective and purposeful content that makes a difference for their business and is a true representation of their commitment to what they provide their clients or customers.
We created Visitivity to take care of customers and communicate with them in a no nonsense, straightforward language that they can easily understand. We take this level of trust with our clients very seriously. It pains us when we hear people say, “I wasted time and money and didn’t get what I wanted from this other company”. Educating our customers is paramount to their success and our success.
Contact us at 239-878-4641 today for a free consultation or quote. We look forward to working with you.
— Donna and Jeff Clapp
Your Visionary Partners
Visitivity Inc.
