As a signage company, we talk a lot about branding and its importance, but a person may not know exactly what it is. A brand is a distinguishing factor in any business, name, logo, tagline, product, or jingle. More than that, it's the feeling customers have about a business.
This is why it is so important for someone to match name, font, logo, and signage to their company, since we have different expectations of different companies. For example, could you imagine a law-firm using Comic Sans in their logo? They could but a font type speaks a lot for a brand and to use this could send the wrong message to it’s clients. This type of font would fit better for company like a day care. It displays a playful feeling and cheery emotion which fits a lot better, and that's due to our perceptions of those industries and associations with that font. Each career requires a different set of skills in order to be considered good at their jobs and each company wants to portray a different idea of their business to their customers. While both aim to be considered "professional", the word means a different thing to each. But how can someone develop their brand?
First of all, a person should identify what they want their customers to feel about their product and company as a whole. One should consider if they want to display themselves as a family business, high-end, mass-produced, etc. From there, decide how to portray that image. This is where the logo comes in. Just like a lawyer wouldn't want to use Comic Sans, people should make sure their logo is telling potential customers the right thing about them. After narrowing down an idea to market, familiarize the customers with the brand. The more the customers see someone’s company's name, logo and tagline, the more likely they are to remember it. It’s also important to make sure the signage is uniform and matches other forms of advertising. Brand recognition can be as simple as sticking to a certain color scheme.
This is where we come in, because signage and vehicle wraps is one of the best ways to improve brand recognition. We provide full on market branding, signage, and vehicle wraps services to help any business reach their maximum exposure potential. A company could spend a lot of money on tv, radio, newpaper, etc ads but statistically, signage and vehicle wraps are becoming the best and profitable way to expose a business to its customers without overwhelming them. Soon enough, they'll begin to recognize your company and you'll start to reap the benefits.
For a quote or if you have any questions about branding, feel free to give one of our professional in-house designers a call. Give us a call at 952.595.5678 or contact John at john@precisionsandi.com to discuss all your signage needs and how we can help you develop your brand! Precision Signs & Imaging... because image is everything.
