Your business is growing, but maybe not as fast as you’d like, or maybe you’re just starting out as an entrepreneur and you want to kick start the business. Or business is slow and you’re undecided how you should be promoting the products and services you sell. Then again, business is booming and you want to keep it that way! What should you do, where should you put your money for the “biggest bang for your buck?” Entrepreneurs, business owners, sales and marketing executives, and yes, even Advertising experts are finding that there are many reasons, cost effectiveness being one of them, to make their vehicles mobile billboards by having a professional sign company like Precision Signs & Imaging design, fabricate and install decals, graphics or a vehicle wrap on their car, truck or trailer. The argument is in the details:

• Cost per impression is so much less than traditional advertising
• No changing channels (like radio or TV)
• Billboards are static (one location), expensive and hard to read driving by at 55 to 70 mph
• You don’t have to apply (and pay) for a sign permit!
• It’s a one-time charge
• A full car or truck wrap protects the vehicle’s paint (great for lease vehicles!)
• Usually your car/truck insurance will pay to have the decals, graphics and wrap replaced in the event of an accident
• It’s the salesman that never sleeps!

[caption id="attachment_74" align="alignnone" width="400" caption="Nothing beats vehicle wrap advertising"][/caption] A national survey was completed in 2010 that asked the question, “How did you find me?” of folks that patronized businesses for the first time, and what do you think their response was? You shouldn’t be surprised by the following:

• 46% said a sign
• 37% said word of mouth
• 8% said a newspaper
• 6% said Yellow Pages (do they still have Yellow Pages???)
• 2% said radio, and
• 1% said TV

If we watch TV it’s usually the DVR or streaming video. Listening to the radio? Probably SiriusXM or your MP3. Reading the news? Isn’t that what the internet is for? But we all have to use the road or highway to get around town, and that’s when your professionally designed car decal, graphics or wrap gets noticed…by a lot of people each and every day! And it looks cool too! So when you make the decision to put decals and graphics on your car, truck or trailer, or have a car wrap designed and installed, call Precision Signs & Imaging at 952-595-5678 or check out our web site a www.precisionsandi.com for more information on how we can be of service to you. Precision Signs & Imaging…because image is everything!