Mountain Brook, AL – SEO: The Basics of Search Engines and Website Optimization

SEO is an important part of digital marketing that helps increase website visibility and draw more traffic to your site. The more potential customers that visit your site, the more opportunities you have to convert.

 

SEO FACTORS

SEO comes down to the 3 C’s: Content, Code, and Credibility. When you align the 3 C’s, you will see more visibility and higher rankings. When you search, search engines use an algorithm to rank content based on the goal of providing you with the most accurate and relevant information. The more you understand SEO factors and how to incorporate them, the better results you will see.

 

WEBSITE OPTIMIZATION

Search engines are not able to see what we see when we look at a website. They have to rely on code and SEO. If Google cannot understand your website, it will be deemed inaccessible, aka useless. To ensure your site has what Google is looking for, here is what you need to include:

Website navigation (internal) links: Use internal links to help search engines move from page to page on your website.

URL Structure: Keep URLs short and include keywords.

Page Speed: Load time is a factor search engines use to assess the quality of your site.

Sitemap: The sitemap lists the URLs on the site. This information is used for search engines to crawl and index.

Duplicate Content: If they find pages containing identical content, your site is penalized.

Broken Links: These are links that direct to pages that do not exist anymore.

 

USEFUL CONTENT

Search engines look at content. They look for useful content that helps users find the best results for their search query. Valuable content helps build trust with readers and search engine algorithms. Keywords attract people that align with your business or industry. This helps users find you. Blogs are consistent long-form pieces of content that show you offer valuable and useful information.

 

WEBSITE BASICS

SEO content is essential for ranking with search engines. Here are some of the key points they look at:

• Useful and Informative
• Valuable
• Credible
• High-quality
• Engaging

 

ON-PAGE SEO

On-page SEO is how you organize your content for search engines to understand. Here is what they look for:

• Headline
• URL
• H1 Tag
• Meta title and tag
• ALT Tags
• External Links

We hope we have helped you gain a better understanding of what is needed for rankings and visibility with search engines. Visit our Fusion One Marketing Blog for more information on SEO and how to improve your website.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.

For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.