Hoover, AL – Best Practices in Web Design 2023 – Digital Marketing News

Making a lasting impression on your potential customers starts with keeping the end user in mind. There are two key areas to invest in, and that is User Experience (UX) and User Interface (UI).

 

“SCROLLYTELLING”

Stories keep people engaged, and your website is a great place to do that. Presenting your content as a story allows you to be more strategic in the narrative you share. It keeps readers interested and drives them to take action.

BENEFITS:

• Creates an engaging user experience
• Brings your business to life, creating an emotional connection with the end user
• Presents a unique brand experience

 

3D VISUAL ELEMENTS

3D visuals and animations bring attention to specific elements in your web design. This can be used strategically to draw visitors to the content you want them to focus on. Browser performance has increased, and web technologies have evolved significantly. This allows for visual elements to be used without worrying about them altering the speed of the site.

BENEFITS:

• Creates a more immersive experience
• Allows you to avoid cluttering the pages with images
• Helps guide users to take action

 

AUGMENTED REALITY (AR) AND VIRTUAL REALITY (VR)

This technology is immersive and allows businesses to create a unique experience. It allows customers to see how a product looks or feels before purchasing. AR and VR offer many benefits for business websites when incorporated correctly.

BENEFITS:

• Increases engagement rates and boosts conversions
• Helps a business stand out from its competitors
• Reduces customer returns and refunds

 

PERSONALIZATION TOOLS

Website personalization gives each user a unique experience when they visit your site. You can use the data collected to customize pages. Showing content that is relevant to the end user draws them back to your site and encourages them to move forward with your brand.

BENEFITS:

• Helps you understand your customers
• Improves customer loyalty
• Creates marketing campaigns that align with your audience

 

BOLD COLORS

Many websites are turning to bold retro colors and designs. The throwback to the 70s, 80s, and 90s, creates a nostalgic feeling in the design. Bold colors are becoming the trend as soft tones are fading out.

BENEFITS:

• Contrasting colors increase site readability
• Bright colors leave customers feeling energized
• Bold colors increase brand recognition

Accessibility is a key part of User Experience. Designs should be easy to navigate and drive visitors to take action. User Experience and User Interface are must-have features for any business. Fusion One Marketing can help build a custom website that’s made for your business and drives customers to purchase.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and . Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.

For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.