Pelham, AL – Targeting Business Goals Using Holiday Marketing and SEO Strategy

As the holiday season approaches, have you considered incentives and special offers? This week, on the Fusion One Marketing blog, we talk about how you can make a lasting impression on your customers this holiday season.

Timing is crucial for your campaign. Mid-October/ Early November is the latest you should roll out your holiday incentives.

Mark your calendar with these dates:

• Thanksgiving
• Black Friday
• Small Business Saturday
• Cyber Monday
• Super Saturday
• Boxing Day

During these prime shopping days, consumers are searching for deals. You can use prime days to your advantage by promoting “Black Friday Deals” or other special offers. Use our guide on how to discover your buyer persona and these marketing strategies to help construct your campaign.

1. OFFER SPECIALs
2. Gifts with purchase
3. Short-term HOT DEALS
4. Target repeat customers
5. BUNDLED DEALS
6. Holiday giveaways

We hope we gave you some ideas to help you build a successful campaign this holiday season. If you have questions or want more business strategies and growth ideas, contact us for a free consultation.

 

SEO Strategy to Increase Website Visibility

Today, on Marketing and a Mic, we’re discussing the importance of SEO strategy and how you can use the user experience algorithm to help your ranking.

 

Search Intent 

This year SEO has undergone many changes to improve user experience. The algorithm now bases search ranking on how well the content matches search intent, rather than keywords alone. Knowing what your audience is looking for will help you develop your SEO strategy.

 

Headlines

Writing a powerful headline that appeals to your audience and search inquiries is important. It sets the tone for your content and should entice users to click through to your website.

 

Focused Topics

Dive into your niche and generate content that is narrowed down. Researching your audience will help you better understand users and fine-tune your content.

 

FAQs

Including an FAQ section on your website works with SEO efforts to increase visibility. FAQs include terms that users are frequently searching for. These keywords will help your website appear in the search results.

 

E-A-T Content

E-A-T stands for expertise, authoritativeness, and trustworthiness. Google uses these three categories to determine how your website is ranked. You should share content you are an expert on that is informative and easy to understand.

We hope we’ve given you some great tools to reflect on your website. To take a deeper look at SEO strategy, listen to this episode of Marketing and a Mic.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.

For any questions about this info or the services we provide, please contact us for your Free Digital Consultation.