Mountain Brook, AL – Utilizing LinkedIn Updates and Google Ads to Spark Growth

LinkedIn has been focused on improving its platform and creating strong B2B connections. They have added more advanced tools that reestablish LinkedIn as a networking platform.

 

Pages Features

We explain the new LinkedIn Features and how you can utilize them.

Post Templates – You can easily create engaging content right in the LinkedIn app.

Clickable Links – This option allows you to take a regular link and create a call-to-action button.

Page Commitments – An addition to the LinkedIn page, page commitments allow you to showcase up to 5 of your core values.

Lead Gen Forms on Pages – This innovative feature allows a form to be added to company pages.

Pinned Comments – With this update, you can pin comments on your brand’s page to guide the conversation.

 

Ad Features

1. Document Ads
2. Offline Conversions
3. Media Library
4. Audience Insights

LinkedIn is committed to its users and creating a space for B2B connections to flourish. These updates and tips will help you utilize LinkedIn to grow your brand’s page and improve ads.

 

Utilizing Google Display and Search Ads Effectively

Companies utilize Google Ads because they are effective. But if you are using the wrong type of Google Ad for your business, you could be wasting marketing dollars. On this episode of Marketing and a Mic, we explain Google Search Ads, Google Display Ads, and how to decide which type is right for your business.

Paid Search Ads are the results that appear at the top of a search. It will have the word “Ad” next to it at the top of organic results. Targeting is based on location and keywords.

Google Display Ads are generated through Google Display Network, which reaches 90% of internet users. These ads are distributed through different channels and even allow for hand-picked website placements.

The ad that works best for your company depends on your marketing goals. We share the key differences that will help you pinpoint which ad type would benefit your brand.

 

When To Use Search Ads

1. Supplement Organic Traffic
2. Reach a Local Audience
3. Selling a Niche Product or Service
4. Selling an Urgent Product/Service
5. Selling a High Margin Product/Service

 

When To Use Display Ads

1. You Have a Longer Sales Cycle
2. Reach Niche Markets
3. Create Brand Awareness
4. The Product/Service is More Visual

Google Ads build brand awareness and generate conversions. To dive deeper into Google Display Ads and Search Ads, listen to our podcast, Marketing and a Mic wherever you listen to podcasts.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus to help small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses”.

For any questions about this info or services we provide, please contact us for your Free Digital Consultation.