Birmingham, AL – Digital Marketing Expert Explains Online Reputation Management

The foundation of online reputation management is the first thing we discuss. Have you ever Googled yourself? The information you see is an indication of your current online reputation. When a potential customer searches for you, the first thing they are going to see is a review. Your company may have a high-quality operation, but ultimately, customer reviews will dictate your online reputation.

Online reputation management (ORM) uses strategies to control what is shared about you. The idea is to make sure potential customers are seeing positive information when they are searching for you online. SEO is only part of it, ORM Is the other half. Utilizing both strategies together will drive more traffic to your business.

Online reviews work with SEO to establish trust with potential customers. With Google’s changes, the algorithms target user-generated content and the user experience. Reviews are important for users to gain insight into your business and your online reputation.

Reviews impact search ranking in 3 ways:

1. A new review is seen as fresh content.
2. Focused on user-generated content, Google uses E-A-T (Expertise, Authoritativeness, Trustworthiness) when determining what content is most valuable for the user.
3. Positive reviews generate more traffic for your website.

When potential customers are scoping out your business, they look to reviews and other information online to get a sense of your reputation. As much as positive reviews can help, negative reviews can do just as much damage. A quality business translates to positive reviews, and positive reviews improve your SEO efforts. These are important elements to consider when working to grow your business.

Improve Online Reputation:

1. Using off-site SEO. Off-site SEO could include third-party review systems, backlinks, or active social media accounts. Your Google Business Profile is a valuable third-party site to utilize.
2. Showcasing reviews on your website. Display reviews on your website and landing pages make it easier to navigate and display relevant and diverse content.
3. Reviews can help improve rankings for long-tail keywords.

As we’ve discussed, reviews are beneficial in multiple ways. It can be difficult to reach out to every customer to prompt reviews. That is why online reputation management is so important. Actively monitoring mentions, reviews, and other online brand-related content allows you to better manage your reputation with effective strategies.

Our review system collects feedback, monitors customer satisfaction, and generates positive reviews. We can help you manage your online presence by building and protecting your positive reputation.

Fusion One Marketing is a full-service digital marketing company headquartered in Birmingham, AL.  Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls – More Businesses.”

For any questions about this info or services we provide, please contact us for your Free Digital Consultation.