Birmingham, AL – Digital Marketer’s Tips for Boosting SEO and Business Success

This week on the Fusion One Marketing blog, we have a more technical post for you. We are discussing schema markup: what it is, how it’s used to boost your SEO, and how to implement it on your WordPress website. By the time you finish reading it, you will find that this valuable tool can help boost your SEO and ultimately gain you, new customers.

As Google has worked hard to refine its search results, it is getting more and more difficult for businesses to rank online. Google wants to please users by ensuring they get the best possible answer/match for their search. Every business with an online presence is competing for the top space in search results to get more customers. With that said, schema markup is a tool that is helping businesses stand out and rank higher on Google.

So, what is schema markup? We are going in-depth to answer that question over on the blog, but for now, we will give you an abbreviated version. Simply put, schema markup is structured data that helps search engines understand your website. The better your data is structured, the better your website will perform with Google.

There are a few basics that we are breaking down on the blog:

1. Structured data
2. Rich results
3. Schema markup

On the blog, you can learn each component’s meaning in the simplest of terms and how it all fits together. Then, we are perhaps teaching you the most important thing about schema markup, how to actually implement it on your WordPress website.

If you want to increase your chances of getting your content in the rich results of SERP, you need to add structured data to your site. This can be done by adding the schema plug-in to your WordPress site. Really though, there are three different ways you can start adding a schema to your website:

1. Choose a website template that offers a built-in schema.
2. Install a dedicated plugin.
3. Add it in manually.

These three options are not all the same, so it is important that you go read about them on the blog. Knowing which one will work best with your time and technical skills is critical in making the right choice for your business.

Everyone wants to do better when it comes to SEO and showing up on Google. It can be the difference between gaining a new customer or losing them to your competition. While schema markups are more technical, they are another tool you can add to your SEO toolbox to help you win out over the competition.

You know we love a good acronym, especially when it is business related! This week on our podcast, we are breaking down the CIGAR method with you.

The CIGAR method, at its core, will help you discover the current reality of where your business is and will help you create actionable steps to get you where you want to be. We are going in-depth to break down what each letter stands for, how to work that step, and how it can impact your business. Here is a very brief breakdown for you of what each letter stands for:

C- Current Reality

I- Ideal

G- Gaps

A- Action

R- Review

To give you a brief look at what we are talking about, we will break down the letter “c” which stands for the current reality. Really, it is a way for you to look at what your current situation is objective. A great example of this is that your website isn’t performing well, and people aren’t finding you on Google.

Knowing your current reality will give you a good foundation to set realistic goals and create actionable steps to help get you from where you are to where you want to be with your business. While this is not the most glamorous step, it is an essential one.

If you want to learn more about this fabulous business tool, make sure to listen to this week’s episode of our podcast.

Fusion One Marketing is a full-service digital marketing company headquarters in Birmingham, AL. Fusion One specializes in Local SEO, Social Media Marketing, Pay Per Click, and Website Designs. Fusion One Marketing was created in 2011 with its main focus on helping small and medium businesses navigate the digital marketing world. Our goal for businesses is simple “More Calls –More Businesses.”

For any questions about this info or services we provide, please contact us for your Free Digital Consultation.